WILD Week 2025 - Overview

WILD Week is BETTER FUTURE's annual multi-day event established to celebrate outstanding design, bring together creative leaders to plot the future and facilitate shared expedition. Featuring structured presentations and discussion, a global design awards presentation and an expedition to one of the world's wildest countries, WILD Week delivers a stimulating, progressive and unforgettable set of experiences.

For 2025 WILD Week will combine experiences in London and Iceland. The week will begin in London by launching the BETTER FUTURE Global Design Studio Directory - a unique resource spotlighting the 'best in market' design studios from around the world. The two-day NEXT Live conference follows, bringing together some of the brightest future-thinkers across 12 forums. The WILD Design Awards 2025 will also be presented, before departing for Reykjavik.

The basic itinerary is below. Add the dates for WILD Week 2025 to your diary now:

Sunday 23 March
Delegates arrive into London
Evening reception for VIPs and Best in Market studio leaders

Monday 24 March
(0900-1730): NEXT LIVE - six forums exploring the futures that will accelerate us to a BETTER FUTURE

(1830-2100) WILD Design Awards 2025 Presentation

Tuesday 25 March
(0900-1730): NEXT LIVE - six forums exploring the futures that will accelerate us to a BETTER FUTURE

Wednesday 26 March
Expedition to Iceland: Flights from London to Iceland
(1830-2230) - Expedition welcome reception, Reykjavik

Thursday 27 & Friday 28 March
Expedition explores Iceland's south coast: Waterfalls, Glaciers, Moon-like terrain
(Overnight accommodation in Vik) / Friday evening return to Reykjavik

Saturday 29 & Sunday 30 March
(Flights leaving Reykjavik for three-night explorers)
Five-night explorers leave for west coast adventure
(Overnight in Stykkishólmur) / Sunday night return to Reykjavik

Monday 31 March
Flights leaving Reykjavik for five-night explorers