Category Listing - Innovation
Best Mobile or App Startup
This category relates to Startups working on a Mobile project or an App. The project could be for smartphones, tablet, web, game console or api apps. Startup projects need to be newly emerging, less than 5 million users and less than 3 years old.
Best Audience Migration to Mobile Technology
This category recognises migration of an audience from a traditional media to a mobile platform.
Best Mobile Expanded Service or Application
This category recognises the best expanded mobile service or application.
Best New Service or Application
This category recognises the best new service or application on a mobile platform.
Best Connected Device and Wearable Tech
This category recognises the best Connected Device and Wearable Tech
Best Platform
The current pick of the crop apps have moved from roll your own to accelerating by using platforms, platforms like yours. The winner of this category will be a platform or service that makes the App life cycle go easier than other alternatives, it will power features that would have taken years to bring to market and allow App Designers to run and jump where if they had to do it themselves they would just be imagining their solution
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