Project Overview

To celebrate the beautiful nature and many of the famous outdoor family activities in the nearby Tai Po area, Golden Harvest Tai Po Cinema is offering a whole new GLAMPING experience for the customers not only to enjoy good movies but also to spend quality time with their families for better bonding. While creating the ambiance and excitement of fun & extraordinary adventure, the cinema has brought different outdoor nature fantasies into the space as part of the cinematic experience.

Organisation

Artta Concept Studio Limited

Team

Arthur Tang
Natalie Chan
Louisa Tong

Project Brief

Golden Harvest Tai Po Cinema is known to be the long-awaited first cinema in 20 years for the Tai Po Community, located in the heart of the area at Tai Po Mega Mall. The fascinating façade of the cinema is designed to arouse the attention of the neighborhood, with an enlarged black & white boho pattern and colorful lighting signage that echo the interior design concept. Another striking feature of the façade is the big LED digital screen at the street corner, presenting the latest movie trailers and marketing promotions with ‘3D-effect’ media content.
Customers are then ushered by a giant glamping dome featured in the Lobby area, together with a dynamic projection of different natural wonders as a welcoming gesture to the customers for starting their glamping journey in the cinema.
As for the cinema houses, 4 different themes of natural wonders, including the Ice Mountains, the Desert Sunsets, the Tropical Rain-forest, and the Northern Lights, are assigned to the 4 houses. Customers also get to have a glimpse of the 4 themes at the lobby dome projections and also be heads up by the respective theme colors in the corridor outside each house.

Project Innovation/Need

The big LED digital screen at the street corner presents the latest movie trailers and marketing promotions with ‘3D-effect’ media content.
Projections on the dome feature in the lobby that create various kinds of ambiance, which represents the wonderful scenic when going on a glamping trip.

Design Challenge

One of the biggest challenges of the project is to glow up the cinema from its location in order to attract the neighborhood to the cinema, as the cinema site is located at an imperceptible spot in a car park building.

Sustainability

Resene Paint is one of our sustainable material selections that have been applied in multiple areas in this project. Resene has an extensive range of Environmental Choice approved paints that have been independently verified, including no added VOCs and an extensive range of low VOC products.
LED Lighting has also been widely used in our project for higher efficiency and lower power usage.