[LON18]

2018 London Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

Silver 

Project Overview

Grasping every stunning moment.

Project Commissioner

Real Steel Design Corporation

Project Creator

Real Steel Design Corporation

Team

Hung-Hui Liu
Wei-Chi Chen

Project Brief

The designer is the Head Designer of Mobellio and founder of Real Steel Design.

Project Innovation/Need

Collaborated with the exquisite crafts, VELOCOTA excellently merges the Ferrari rims and elegant design style that artistically resemble the super car displaying both the power and charm.

Design Challenge

Car aficionado for over 30 years, Alan has a broad range of experiences in Finance and within the car industry. Driven by passion and a deep understanding of cars themselves, Alan intends to seize the dynamics and the spirit of vintage cars and supercars to turn them into beautiful furniture that liven up modern interiors.

Sustainability

Alan is responsible for design inspiration, implementation and factory integration. Alan is a dedicated and consistent top performer that follows up market trends on tooling, machinery and contemporary design in order to implement successful transversal business patterns.




This award celebrates creative and innovative design for either a component or overall product. Consideration given to aspects that relate to human usage, aesthetics, selection of components and materials, and the resolution of assembly, manufacturing and the overall function.
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