Project Overview
“Fresh Basket” is a project that supplies organic food and produce to local communities in Jinan, China.
Organisation
Project Brief
The trade mark comes from “篮”, the Chinese character for basket. The bottom part “皿” symbolizes an upside down basket.
Project Innovation/Need
Using iconic way expresses branding name, and the icon is part of the logotype.
Design Challenge
It was timing.
Effectiveness
Make logo communicate target audience easily and effectively.
Graphic Design - Illustration and Type
This award celebrates creativity and innovation in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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