Project Overview

Shenzhen Longhua and Xinsha Rainbow Shopping Center is the new benchmark project of Shenzhen's veteran Rainbow, reinforcing the brand's strategic layout in the core area of Shenzhen.As a comprehensive service provider and strategic supporter of urban construction, WU•D is based on the overall positioning of the project, consumer groups and geographic location, tailored to the shopping centers, providing spatial upgrading solutions from the inside to the outside, to meet the reality of the needs of commercial renewal while giving the cutting-edge unique business concepts.

Organisation

SHENZHEN WUXI DESIGN CONSULTANT CO.,LTD

Team

SHENZHEN WUXI DESIGN CONSULTANT CO.,LTD

Project Brief

Shenzhen Longhua Rainbow Shopping Center is based on the concept of "FUN, easy, dare to be at ease", integrating the elements of "art, nature, fashion" into the indoor and outdoor design, combining the design elements into 30+ design points, and refreshing and sublimating the store without closing it for a dust-free local renovation, to create a hot future full-industry lifestyle center.It is a hot future full-industry life center.

Shenzhen Xinsha Rainbow Mall, on the other hand, is designed to renovate the project from multiple dimensions such as building elevation, indoor layout, business planning, and moving line organization, etc. It draws inspiration from the process of the birth of food, breaks the old impression of the original project, and presents itself in the western part of Shenzhen with a more distinctive, dynamic, light, iconic, and modern gesture and image to create a hotspot in the middle of the city that is rich in a sense of place and full of dimensions.

Project Innovation/Need

WU•D fits the shopping center's concept of "Committed to creating and sharing the beauty of life", organically combining "art, nature, and fashion" as the main line of the entire indoor and outdoor design scheme, and extracting the corresponding design elements into each design point, so that the project can be refreshed and upgraded, and create an immersive trendy life collection place, which will become a hot future full-industry lifestyle center in the local area.

Design Challenge

Need to make creative design under the limitations of the original space structure, need to be in the normal circumstances of the shopping mall without dust to supervise the design of the landing.

Sustainability

Integrating the elements of "art, nature, fashion" into the indoor and outdoor design.