Image Credit : Renu Gudlawar
Project Overview
IFM Investors appointed Luminary to deliver a new corporate website to deliver on the needs of its growing international audience.
Project Commissioner
Project Creator
Team
Abraham Yuwono, QA
Andrew Lismanto, Front End Development
Andy Thompson, Back End Development
Fab Ferrante, Design
Jo Untoro, Front End Development
Josh Smith, UX
Liam Thomas, Account Management
Mario Lopez, Back End Development
Mark MacSmith, Strategy
Martina Ricci, Front End Development
Matt Stobo, Production
Marya Bautista, UX
Renu Gudlawar, Design
Sarah Cooke, Analytics
Shayna Burns, SEO
Thom Bransom, Design
Victoria Whatmore, Content
Yunata Pratiwi, QA
Ynze Nunnink, Back End Development
Yoki Satria, Back End Development
Project Brief
IFM Investors manages investments across infrastructure, debt, listed equities and private equity assets. IFM is expanding globally, operating from offices in Melbourne, New York, Sydney, London, Berlin, Zurich, Amsterdam, Hong Kong, Seoul and Tokyo.
Its website needed to be updated to effectively represent the brand's aspirations and function optimally across multiple regions, with improved technical SEO, analytics, user experience and content principles. The aim of the project was to deliver a globally leading tailored and highly engaging digital experience for IFM stakeholders that delivers on IFM’s purpose and strategic plans.
Project Need
Institutional Investors browse investment fund websites to assess opportunity and credibility, making design and functionality crucial. IFM’s website and digital environment had developed in a piecemeal way, with new features and digital capabilities being created but inadequately integrated across the various systems. The website’s structure, content and SEO were also in need of improvement.
User Experience
The single largest design challenge was the requirement to commence the website redesign in advance of IFM completing a significant rebranding project. This required a build design approach, where Luminary essentially built out the functional structure of the website in advance of retrofitting the final brand architecture.
Another significant challenge was the need to surface the IFM portfolio of global assets. Following the user experience research outcomes, Luminary implemented an interactive map of assets including filters to search by sector, asset type and location.
Project Marketing
Luminary has delivered a significantly enhanced experience to all users of the website. We aligned content with relevant keywords to meet search needs, while also catering to local markets by making sure the content on the website was personalised for investors in each global market.
Project Privacy
IFM Investors Pty Ltd and its subsidiaries are committed to ensuring the confidentiality and security of personal information and acting in accordance with the applicable data protection law, including the EU General Data Protection Regulation (GDPR) and the UK General Data Protection Regulation (UK GDPR).
For more information, see: https://www.ifminvestors.com/en-au/privacy-notice/
Digital - Finance
Fintech is radically changing how we live as society and how we do business professionally. We're looking for great apps and sites that are disrupting sectors such as mobile payments, money transfers, loans, fundraising, financial management.
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