Image Credit : inDareSpace
Project Overview
Based on vivo's the interesting and attitudinal brand pursuit of "Enjoy Extraordinary Joy", as well as the design concept advocated by INDARE SPACE - redefining the connotation and significance of "LEnjoy Extraordinary Joy" in the lives of young people, resonating and transmitting "Enjoy Extraordinary Joy" with young consumers in first-tier cities in China, rendering brand concepts and tension, and achieving spatial differentiation experiences, Becoming the concept and pursuit of the design work for this super flag store.
Therefore, the special space is themed with "conservation of enjoyment and extraordinary resonance", creating an "extraordinary enjoyment" perpetual motion machine. Using mobile phones as the medium, it constructs energy conservation between people, allowing young people with different personalities to experience the same pure pleasure energy, resonating with the same frequency, and opening up moments of personal transformation and growth in life.
Project Commissioner
Project Creator
Team
Yang Xin, Jiahuan Ding, Zheng Quan, Chen Xian, Linlin Huang, Li Qi
Project Brief
The exterior of the store uses dynamic particle walls in the form of energy gravitational waves to express the brand's tone - an intelligent technology brand. Large area integrated punched aluminum plate with built-in programming soft film light box. The pure metal material is complemented by variable color relationships, blending it into a more rich and immersive visual sensory experience in a modern sense. Maximizing the opening of both sides of the viewing glass surface does not fully define the customer's movement line.
Space extensively utilizes "pendulum" elements to express the flow and resonance of energy. The main vision of the entrance space is to place the Newtonian pendulum device image into the space, meaning to maintain a stable core and conservation in energy. In the ever-changing era, VIVO has always adhered to the concept of product innovation and condensed it into device landscaping, maximizing its presentation in front of the audience.
Five sets of modular irregular naked eye 3D screens are placed upwards to combine the virtual and real visual surfaces of the display space. The product characteristics and brand technology are directly applied and presented on the spatial device to the greatest extent possible. Different from traditional terminal product display methods, customers can independently and naturally complete the process of exploration, perception, dialogue, identification, and selection.
Project Innovation/Need
The elements of energy particles extend to the walls of the space in the form of screen pixels, using highly reflective small ceramic tiles, paired with two colors of advanced gray and transparent white, to form an orderly arrangement of energy pixel walls. Coupled with a mirror stainless steel illuminated logo, it effectively highlights the industry's attributes and sense of quality. Accurately grasp the scale of the volume block at the spatial level, and visually complete the regular functional segmentation of the two color system pixel walls. Extracting, innovating, reorganizing, and organizing from brand culture and tone, creating a conflicting balance between horizontal blocks and intersecting long lines.
Entering the turning point of the staircase space, there is a brand energy loop composed of mobile phone accessories, connecting the previous and the following. After entering the second floor, the functional theme is transformed into a brand culture salon sharing platform, creating a more independent and quiet space for brand consulting services, brand sharing, interaction, tea breaks, and other activities.
Design Challenge
The visible aspect within the space extends inward, defining functional blocks. At the same time, the precise application of different materials also extends the field of view to the fullest extent, making the scene and space accessible to the eyes more diverse. Based on consumption dynamics, spatial zoning is carried out, and regions are interconnected to achieve strong product ecological correlation. The arrangement of earphones in the display area also adopts the form of a "single pendulum". The combination of earphones and gravity pendulums gives a dramatic narrative effect, forming a product small theater with acrylic product booths and modular LED screens.
Sustainability
In terms of material selection, we advocate for efficiency and environmental protection, and pursue the concept of low-carbon life. The entrance area on the second floor creates a popular check-in point, and the right wall presents a "fun" heat map through arranged and combined somatosensory programming interactive unit modules. According to the movement of people, energy forms flow back, completing the intangible transformation of one energy to another. The tone of the maintenance area and sharing area is injected with 30% temperature while maintaining a 70% technological sense. The metal display frame is used with acrylic indicator lights to share the vivo model display, paired with wooden walls and stools. While visually neat and unified, we explore the deep texture of space brand expression through more diverse and technological artistic interaction methods, Elaboration is not a superficial form of decorative beauty. Explore the future of the "new retail" field with avant-garde design ideas, continuously expanding the boundaries of creativity.
Interior Design - International Showroom or Flagship
This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes and aesthetic presentation. Consideration given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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