Image Credit : PriestmanGoode / Turkish Airlines
Project Overview
PriestmanGoode produced a CGI movie for Turkish Airlines to support the launch of their new Business Class cabin at Farnborough International Airshow 2024. The film showcases the cabin’s design, features, and elevated passenger experience through seamless CGI and green screen integration.
Working closely with Turkish Airlines and their creative agency Popcorn Brain, PriestmanGoode assisted the creative development and collaborated with Fortemus Films and 3 Deers to deliver a visually rich and engaging film. The project combines detailed cabin visualisation with live-action footage to create a compelling narrative that highlights the product’s innovation and reflects Turkish Airlines’ global customer base.
Project Commissioner
Project Creator
Team
PriestmanGoode:
Rob Walsh - CGI Supervisor (PG)
Mark Timms - CGI Project Manager (PG)
Hugh Wyeth - CGI Assistant Supervisor (PG)
Fergus Parsons - CGI Lead Lighting (PG)
Bartos Kontek - CGI Lead Modelling (PG)
Popcorn Brain
Three Deers
Fortemus Films
Project Brief
With the launch of their new Business Class cabin planned for Farnborough International Airshow 2024, Turkish Airlines asked long-standing partner PriestmanGoode to create a CGI movie that would be both informative and fun. The goal was to highlight the cabin’s detailing and passenger experience in a way that would resonate with a global audience and elevate the product reveal beyond standard marketing material.
The result is one of the most realistic and seamless CGI cabin films ever produced. The visual storytelling showcases key elements of the cabin, such as its 1-2-1 layout, privacy doors, material finishes, and inflight entertainment, while integrating live-action green screen footage to add authenticity and narrative depth. The film has become a central asset in Turkish Airlines’ communications strategy.
Project Innovation/Need
This project demonstrates the growing importance of CGI and visualisation in transport design, both as an internal engagement tool and for launch, advertising, and marketing. PriestmanGoode’s approach delivered a high-quality, fully immersive CGI movie integrated with green screen footage to realistically present Turkish Airlines’ new Business Class cabin.
The film combines technical precision with storytelling, using advanced visual effects to simulate a real onboard experience. With a highly diverse cast that reflects Turkish Airlines’ global customer base, the film successfully conveys the brand’s commitment to inclusivity and service excellence. Working across multiple partners and to tight deadlines, the team developed a solution that brings the cabin to life in a way that is engaging, memorable, and visually compelling.
Design Challenge
A major challenge was delivering a film that balanced creative storytelling with technical accuracy, within a fixed timeframe leading up to Farnborough International Airshow 2024. The project moved through several distinct phases including creative development, production shoot, and VFX, requiring seamless coordination between Turkish Airlines, Popcorn Brain, PriestmanGoode, Fortemus Films, and 3 Deers.
The green screen integration of passengers and crew added a layer of complexity, demanding precise lighting and compositing to create a believable, immersive cabin environment. The film needed to showcase the full experience, from customisation and comfort to materials and entertainment technology, without access to a physical aircraft interior. PriestmanGoode’s experience in planning and executing high-end visual content enabled the team to overcome these constraints and deliver a high-impact result.
Effectiveness
Since its release 10 months ago, the Turkish Airlines Business Class film has achieved over 2.2 million views on YouTube, becoming a key asset in the airline’s global marketing efforts. Premiering at Farnborough International Airshow 2024, the movie attracted strong attention and was praised for its realistic depiction of the passenger experience.
By combining high-quality CGI with green screen footage, the film offers an engaging, human-centred view of the new cabin. It highlights key product features including the 1-2-1 seat layout, privacy, onboard service, and entertainment. The diverse cast reflects Turkish Airlines’ broad customer base, enhancing the film’s global resonance.
The project also supported internal alignment across design, marketing, and executive teams, demonstrating how well-produced CGI can serve both storytelling and strategic communication.
Film or Video
This award celebrates creative and innovative visual and audio corporate communications that place an emphasis on design values. Consideration given to the technical, conceptual and aesthetic elements, viewer engagement and message delivery.
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