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Project Overview
Smarter Business Ideas is an award-winning business magazine, delivering jargon-free business advice for small to medium business owners. Our free tablet edition brings you all of the excellent case studies, business advice, product reviews, opinion pieces and features from our expert columnists from our print edition PLUS digital exclusive videos and photo galleries and enhanced interactive functionality to bring the magazine to life. It is available for anyone to download on iPad and Android tablet devices.
Project Commissioner
Project Creator
Team
The Smarter Business Ideas app is a collaboration between Bauer Media Telstra Business and Reddo Media. Under the guidance of Telstra Buisiness, Bauer’s team provides all the content and design ongoing. Reddo optimises the designs for the tablet edition.
Project Brief
Telstra was interested in a solution to respond to requests for subscriptions and access to back copies – but without a large print bill and distribution costs! While content is available online at www.smarterbusinessideas.com.au we still receive requests for people to access the printed magazine.
This app allows us to address this demand and extend free copies to people who are not Telstra Business customers but interested in the useful business advice and the product information. This is a much more sustainable model than extending print subscriptions, which would unpredictably increase print run and distribution costs.
We were also briefed to carry the calibre of the print, and ensure that the content and experience stood out in its category. To that extent our magazine has a beautiful interactive design that truly stands out it its class!
Project Need
While there are lots of tablet magazines available, the quality offerings for Australian small business owners are limited. Smarter Business Ideas brings a quality, interactive targeted publication offering relevant news and advice to this market in a free app that is easy to use.
User Experience
The app is hosted on the Adobe platform, which offers simple and intuitive ways to navigate the content, using the familiarity of a magazine paradigm.
Many business magazines are flat and text heavy but we have taken great strides to bring the content and imagery to life through photo galleries, videos, direct-entry competitions, 360-product views and basic animations.
Users can email select articles to friends and share all articles on social media.
Project Marketing
We made full use of Smarter’s owned media assets to promote the title at launch and ongoing. Promotions include:
- MREC ads on smarterbusinessideas.com.au (the Qantas Magazine website)
- MREC ads in our weekly EDM
- Ongoing editorial support in Smarter Business Ideas printed magazine, including call-outs to iPad exclusive content and cover call-outs
The feedback on iTunes is a good example of how effective our marketing has engaged our customers. We currently have a 4.5-star rating with 15 reviews. Here are some recent reviews:
“Love using this digital version of smarter. Lots of fun with the same great content” Em-Faw
“great read, great app” Andyjmiller
News
This category recognises applications that broadcast or diffuse news and current affairs.
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