Project Overview
Klippbok - With easy-to-use design functionality, users can create collages, swatchbooks, roomsets and more using a range of IKEA products. Share via social tools Pinterest, Facebook, twitter as well as the Klippbok website.
Project Commissioner
Project Creator
Team
NOMAD
David McGowan: Managing Director
Jim Wild: Head of Technical Development
Kerstin Keimling: Senior Producer
Liam Holme: Account Executive
Lucy Minshall: Software Developer
THE MONKEYS
Executive Creative Director: Justin Drape
Digital Head of Art: Kristian Saliba
Copywriter: Karen Ferry
Group Content Director: Clare Jones
Senior Content Director: Kate Blackadder
Head of Digital: Ben Cooper
Content Manager Priyanka Patel
Senior Digital Producer: Debbie Sit
Technical Director Kynan Hughes
Lead Technical Developer: Adam Robertson
Senior Digital Designer: Tim Grout
IKEA
National Marketing Manager: Rebecca Darley
Advertising Manager: Rowena Kanna
Marketing Web Specialist: Kirsten Weinand
Marketing Web Specialist: Matt Sammarco
Project Brief
IKEA’s audience are creative, tech savvy and social. IKEA required a solution that created product awareness, intent to purchase and sharing by capitalising on the audience’s existing social and creative activity.
Project Need
Swedish for “scrapbook”, KLIPPBOK is IKEA’s new inspirational iPad app. Working with original web site and creative from The Monkeys, Nomad developed a first of its kind in Australia (and in the world of IKEA), that gives DIY decorators a space to mix’n’match IKEA products to create ideas for their home. With easy-to-use design functionality, users can create collages, swatchbooks, roomsets and more. Product and price information is available for all items. Users can also share their creations online via social tools Pinterest, Facebook, twitter as well as the Klippbok website.
User Experience
Consumers are bored of catalogue apps that are a one way communication with no ability for user personalisation. The Klippbok app breaks from tradition by allowing users to create arrange IKEA's products in a playful and creative setting that makes sense for the individual. It also allows them to share with friends for social currency.
Project Marketing
The Klippbok app release was supported by a range of existing IKEA marketing channels including Youtube, Facebook, Twitter and the IKEA website.
Retail & Shopping
This category relates to applications that have been developed to promote retail shopping.
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