Project Overview
Deloitte, and the Victorian Department of Health digital services and strategy team, released V2 of the Better Health Channel mobile app to provide the full compliment of health information from the Better Health Channel, helping health consumers make more informed, timely and confident health decisions.
The V2 app aims to help all Victorians remain as healthy as they can be, through a range of new features including healthy recipes and customisable environmental health alerts and notifications.
Project Commissioner
Victorian Department of Health
Project Creator
Team
UX & Creative Designer, iOS Developer – Chris van Raay
Creative Designer – Andrew Nguyen
Creative Director – Jason Hutchinson
Project Manager – Paul Jones
Project Partner – Frank Farrall
Multiple team members from the Victorian Department of Health - Digital Services and Strategy Unit.
Project Brief
Online health and medical information seeking continues to rank amongst the top 10 activities performed by Australians – a finding which is reflected in the popularity of medical applications amongst those citing Government services as their most used mobile apps.
Amongst the various determinants of health, a key input and enabler is access to timely and high quality health information and services - both of which are enhanced via mobility solutions.
In 2011 the Victorian Department of Health and Deloitte launched the V1 BHC mobile app to great industry and consumer acclaim. The app:
• empowers citizens to more effectively manage their own health and wellbeing;
• improves health literacy amongst Victorians and help them make better informed health decisions, and
• enables anywhere, anytime access to reliable health information and services.
Building on this success and popularity, a second more feature rich version (V2) was developed to address a broader range of government and community health priorities in both prevention and health protection spectrums of care.
Released in December 2012, V2 delivers fast and convenient access to the full complement of healthy living articles, healthy recipes, health services and emergency contacts. In addition, it protects users by allowing them to set up personalised health alerts for extreme weather conditions such as hot weather, UV, smog and pollen.
Project Need
In addition to key features from V1 such as ‘find a health service’ which allows users to conveniently locate health service providers anytime, anywhere, V2 includes extensive ‘healthy living’ information on physical activity, healthy weight, health checks and more. The app’s ‘healthy recipes’ function also includes hundreds of nutritious recipes for a range of meal types, dietary preferences (eg gluten free) and lifestyle needs (e.g. low salt). Users can also search by main ingredient, what’s in season and collate a convenient shopping list.
Customised health alerts for heat, UV, smog and pollen ensure users are prepared for extreme weather events. Personal notifications can also be tailored by location and time period and include links to related health information on the Better Health Channel.
With an increasing proportion of the Australian population either overweight or obese (around 60%+), the BHC V2 app assists users to take positive action anytime, anywhere and establish healthy behaviours. This in turn contributes to reductions in costs to the health system.
Design Challenge
Health and wellbeing are influenced by the places in which people live, learn, work and play. Engaging with people in these settings is an effective way of assisting them to make decisions that improve their health status and reduce their risk of ill-health.
The online mobile environment has important implications for access to health information in a range of contexts and settings. The BHC V2 app provides citizens with the right information at the right time at the point of need.
Central to the success of the V2 BHC app has been its utility and ease of use amongst users. This has been achieved through:
• learnings and analysis from the V1 app development,
• rigorous use casing and intuitive design, and
• robust and seemless technical integration.
In addition to the full compliment of health articles, the app includes customisable health alerts for extreme weather and the ability to create healthy recipe shopping lists. All features assist users to take control of their health and wellbeing effortlessly.
The app delivers a fast and functional flow of information which is reflected in over 10000 downloads, appstore acclaim and 4.5 - 5 star user ratings
Sustainability
Deloitte Digital works within strict sustainability policies and is committed to environmental conservation.
At Deloitte, we take our green agenda very seriously. This is reflected by actively encouraging an environmentally conscious approach to all procurement and consumption decisions made within the firm, every day of the week.
We recently launched our new GreenTracker carbon management system that captures all emissions data and calculates our carbon footprint. In that way, we encourage our people to be environmental leaders, taking personal ownership of their impact at work and at home.
Tags
Digital Experience - Mobile
This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactive content for mobile. Consideration given to clarity of communication and the matching information style to audience.
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