Project Overview
SmartATMs are designed to make banking quicker and easier. The SmartATM illustration suite tapped into this idea with a range of ATM characters that demonstrated the different transactions that can be done with a SmartATM, in a cheeky and engaging manner.
Project Commissioner
Project Creator
Team
Designer - Agus Wijaya; Executive Creative Director- Simon Wright; Account Director - Laura Fitzroy-Kelly; Animation created by Matt Porter; XXVI: Mikey Thebridge – Writer
Project Brief
The brief was to create a concept to increase awareness of the SmartATMs being installed in NAB branches.
The illustration needed to:
- Create awareness and understanding of the transactions a SmartATM can carry out
- Promote the use of SmartATMs
- Be relevant to both personal and business customers
Project Innovation/Need
NAB has a bold, fresh, confident brand identity that has a number of flexible elements within it to allow for different communication needs. To address the brief of an illustration that spoke to NAB’s SmartATMs, we developed an ATM character that comes to life in different ways to demonstrate the range of benefits the SmartATMs deliver to customers.
Design Challenge
The illustration needed to work strongly in branch, with particular ability to flex across both static and animated application. The illustration needed to feel aligned to the NAB brand and utilise core colours of red and black, but also stand out and break through in branch clutter.
Effectiveness
Campaign underway. Results not available yet.
Graphic Design - Illustration and Type
This award celebrates creativity and innovation in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
More Details