Image Credit : Tatjana Plitt, Photographer at Principle Photography
Ben Hosking, Photographer
Project Overview
Yo-Art makes delicious frozen yoghurt with multiple stores across Melbourne. We created a cute icy look for the store with a wall graphics featuring two very chilled polar bears. The clean lines of the graphics were carried across to the yoghurt tubs and napkins and matched with clean text in an instructional signage for the store’s self-serve area.
Project Commissioner
Project Creator
Team
Sash Fernando
Ruwani Fernando
Jess McGeachin
David Enyaud
Peter Borg
Project Brief
Yo-Art needed hospitality spaces that created a sense of fantasy and escape for their customers. By using calming illustrations of polar landscapes, unobtrusive minimal signage and quirky characters we were able to create this fantasy — a space where the customer could enjoy the product and escape from the everyday stresses of life.
Project Innovation/Need
The frozen yoghurt category has grown exponentially in Australia. Introducing a new brand to the marketplace is always a challenge. What Yo-Art brings to the category is a unique take on how the customer interacts with brand through the use of floor to ceiling illustrations, minimal and effective signage and a considered interior fit out.
Design Challenge
Frozen Yoghurt is a relatively new consumer experience to Australian consumers. With Yo-Art it was integral the signage was clear so the customer could engage and use the product correctly. Close consultation with the architectural team ensured we were able to make sure the Yo-Art experience was simple and clear for the consumer.
Effectiveness
With its first store in Brunswick, the success of Yo-Art has been evident with it’s growing customer base and store expansion with stores now in Bayside, Chadstone, Emporium, Northland, Rosebud and more to come.
Graphic Design - Environmental
This award celebrates creativity and innovation in the intersection of communication design and the built environment, and is concerned with the visual aspects of wayfinding, communication identity and brands, information design and shaping the idea of place. Consideration given to clarity of communication and the matching of information style to audience.
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