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No 1 Collins Wharf
Lendlease / Hoyne | Graphic Design - Publication
Image Credit :
Project Commissioner
Project Creator
Project Overview
The brochure for No 1 Collins Wharf by Lendlease had to demonstrate the development's unique point of difference in order to succeed in a highly competitive market. The development was a great success and achieved an 85% sold mark within the first month of launching to market.
Team
Creative Director: Dan Johnson Designer: Ruby Aitken Copywriter: Jacquie Byron Production: Manny Tsirmiris Account Manager: Melita Brown
Project Brief
No 1 Collins Wharf by Lendlease, designed by award-winning architects Bates Smart, is a collection of 311 apartments and 10 terrace-style homes with dual views of Victoria Harbour and the Yarra River. The development was targeted at an international, luxury market of investors and owner occupiers.
Project Innovation/Need
Collins Wharf residential towers would compete with similar CBD-based developments, therefore the brochure had to demonstrate and own a unique point of difference if Collins Wharf was to succeed.
Design Challenge
Collins Wharf residential towers would compete with similar CBD-based developments, therefore the brochure had to demonstrate and own a unique point of difference if Collins Wharf was to succeed.
Effectiveness
The luxury on-site amenity was leveraged to position the precinct as a compelling living alternative to the city, and the identity aligns with luxury brands to attract and resonate with the target market. No 1 Collins Wharf exceeded the client’s expectations by achieving an 85% sold mark within the first month of being introduced to the Australian market.
Graphic Design - Publication
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching of information style to audience.
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