Project Overview
‘Rudolph’s Spare Red Noses’ is a fun client Christmas Gift. Each year we create a consumable christmas themed gift with a twist. This years gift was an elegant glass jar of ‘Rudolph’s Spare Red Noses’ (oversized red Jaffas), complete with a specially written Christmas rhyme. The jar was delivered to clients in a white box filled with fluffy white fake snow.
Organisation
Team
Grant Davidson
Michael Callan
Kevin Lam
Daniel Cheong
Sinead Holmes
Alan Morrison
Amelia Ropé
Giovanna Gonzalez
Project Brief
The brief, quite simply, was to create a fun, creative and unique christmas gift to say thank you to our clients for their support throughout the year. The scope was completely open allowing designers to have creative freedom in terms of the concept and execution.
Project Innovation/Need
To deliver a humorous, whimsical idea in a stylishly designed package, that is memorable and has cut through at a busy time of year. The team also wanted to build on the light-hearted Christmas theme of previous years - Rein Beer, Snowman Poop Bon-bons and Melted Snowball Vodka.
Design Challenge
There were three key challenges in delivering this project:
1. Christmas is a time when clients receive many gifts and well wishes from suppliers, so the challenge was to create a gift that was unique, would stand out and get noticed.
2. Developing a short-run, bespoke project can have an incredibly high unit cost, so there was a challenge in working within a modest budget without any compromise on the design and quality.
3. Christmas is a time of year when printers and suppliers are stretched so achieving the desired result in a short turn-around time was a challenge indeed.
Effectiveness
Positive feedback was overwhelming;
"That's the best Christmas gift I've ever received”
“That’s clever and different - it put a smile on everyone’s faces”
Graphic Design - Three Dimensional
This award celebrates creative and innovative design in traditional or digital visual representation of ideas and messages used in packaging. Consideration given to: clarity of communication and the matching information style to audience; the approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements; the component parts of packaging graphics such as colour rationalisation, information layout, feel and tone of illustration and photography, and finishes, and how they are used in isolation and in relation to each other; and the relationship to the anatomy of the structural design.
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