[MEL19]

2019 Melbourne Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

 
Image Credit : Chin Hsuan Min

Gold 

Project Overview

This is a Versace tableware store. For this prestigious luxury aristocratic brand, the “Necklace” element is used as the design theme of the entire exhibition hall, and the royal ambience of the royal family is vividly expressed in the experiential banquet situation.

Project Commissioner

PRID International design

Project Creator

PRID International design

Team

Tu Po Chun, Wang Chih Yun

Project Brief

The original plane of the project is different from the traditional square space. The irregular space is undoubtedly a "big problem" for the whole design. In addition to the conceptual level of design, it is necessary to consider the full use of space.
Designer has taken a different approach and used the lack of space to design a variety of round "necklaces" of different sizes, connecting the original scattered space to visually create a flowing space for the royal feast.

Project Innovation/Need

Different from the simple warehouse display of the traditional exhibition hall, the whole space brings the real experience of the guests through the clever design and the texture of the product. The guests can directly transform the situation into the home furnishings through the on-site experience, and quickly increase the guest identification. .

Design Challenge

The floor is specially selected the royal stone used by the royal family as the base. It is calm and low-key, and it implicitly exudes subtle light. With bold color marble, it is a mixture of tresor, crystal and mystery.

Sustainability

The specially selected copper and stainless steel symbolizes gold and silver, and the top also adopts a design method that echoes each other. Through the bending geometry process, different styles of “necklaces” are stacked to create the artistic conception.




This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes and aesthetic presentation. Consideration given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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