Image Credit : Christine Wood Photography
Project Overview
Jenson an innovative beauty salon, brings the essence of conservatory to create a unique customer experience, combining peace, luxury and care. The design draws upon Victorian aesthetic to overlay a modern clinical canvas. Greenery, with touches of gold and emerald velvet, along with a stylised birdcage bringing grandeur.
Project Commissioner
Project Creator
Team
Elvin Tan - (Director)
Shirley Wong - (Interior Designer)
Katalia Pribadi - (Interior Designer)
JNT Building co - (Builder)
Melbourne Laser Group (Laser cuts)
Nhat Tran (Project Manager)
Mirvac - (Centre Management)
Project Brief
Jenson Nails & Beauty wanted to create a unique, high-impact site, one that stands above the ubiquitous production-line salons that fill our shopping strips with cheap basins and workbenches, where no one wants to dwell or been seen.
Combining the sensations of sunshine, garden, greenery and luxury living, this space has drawn inspiration from the Conservatories of the grand homes and buildings of 19th Century Europe. A place that is lovely to while away the time, with no need to rush, yet is completely visible to the outside; a place you are happy to be noticed.
Functionally, a space in a shopping centre required an efficient layout with exceptional space planning to maximise client numbers without feeling hemmed in (at 92m2). High ceilings provided an exciting extra dimension, but, with a narrow space, this needed consideration to take full advantage of it.
Jenson was designed to be a place to be seen, with elements of a bar or social space, to talk, have fun and enjoy whilst being beautified. This space demanded that the customers and products are the stars, requiring a restrained pallet of colours and carefully selected finished that highlight and compliment, not overshadow.
Project Innovation/Need
Jenson’s has been designed to create a unique customer experience, combining peace, luxury and care, that draws upon traditional design for a modern clinical setting. Plants, a tree and splashes of green have been used to bring the sense of calm that the conservatory garden brings, with a stylised birdcage bringing grandeur. Touches of gold, emerald velvet and panelling impart just enough luxury.
Underlying these moods and emptions, the space is still a clinic, with enough clean lines and white space to reinforce the core purpose to customers. Many salons are intensely coloured, taking attention away from the real heroes of the design, the products, that stand against the white canvas, almost asking to be used.
Care has been taken to create a space where customers feel glamourous, with benches and stools at bar height, creating the feeling of being at a bar, unashamedly on show and having a ball.
Design Challenge
Jenson’s innovation lies in a design that offers a unique customer experience, skilfully captures moods and creates emotions, whilst maximising functionality and achieving the ultimate purpose – happy customers.
This design successfully combines elements of a conservatory, luxurious space of sunshine, nature and architecture. Yet the design is still unmistakably clinical, modern and functional, a place of transformation.
Extensive consideration has been given to the selection of finishes, colours and space planning to give just the right emphasis on each of these competing inspirations, creating a harmonious design that gives space for each to sit comfortably together for maximum effect.
Sustainability
Building sustainability was one of the main consideration during the design process. Recycled timbers were used to line the booth seats and wall paneling to help mitigate low energy. Where possible materials were locally sourced. Only low VOC painted is applied throughout the whole fitout
Interior Design - Retail
This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes and aesthetic presentation. Consideration given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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