Project Overview

The most acclaimed practices in the country came together to conceive an unrepeatable opportunity for riverfront living. At the helm of this collaboration was Adrian Fini, the most awarded property developer in Western Australia. Establishing a new benchmark in contemporary living, Adrian assembled an exceptional team of industry-leading designers – Kerry Hill Architects and Dangar Barin Smith.

Project Commissioner

Adrian Fini

Project Creator

Earl.St

 

Project Brief

We were tasked with highlighting the highly coveted riverside location in Claremont, Western Australia, and to capture the uniqueness of the location whilst positioning the architectural design as a response to place.

Project Innovation/Need

Understated and design-focused, the concept for 8 Bindaring referenced the crafted work of the inimitable Kerry Hill Architecture. With a focus on the interplay between inside and out, this direction presented a series of emotive interior moments while allowing captivating lifestyle photography to take centre stage. The simplicity of the logo and insignia reflect Kerry Hill’s elegant, minimalist approach, which is so central to the studio’s practice.

Design Challenge

Over the last two years, building confidence during a global pandemic has been a priority and was achieved through an extended ROI in the case of 8 Bindaring. With uncertainty and border closures front of mind, exuding confidence during a global pandemic was accomplished by reiterating the idea of a collaboration of industry professionals.

Effectiveness

With other much larger projects in the area launching with a significantly larger budget than what was available here, we needed to be incredibly effective with what we had, which was a boutique collection of some of the country's most exquisitely designed homes. Our timing was critical to ensure we were visible while these campaigns were kicking off. We cut through the market with a simple teaser EDM and online listing, which both led to a fabulous film and backed this up with a production suite (A2 folded plans and exquisite brochure cased in) to secure the registration.