Project Overview
Curated by one of Australia’s most revered design studios, Cera Stribley, Fabric is an expression of timeless design, honest materiality and natural beauty. Set within the vibrant Glen Huntly Road precinct, these sophisticated apartments provide a convenient and connected lifestyle within easy reach of the CBD.
Project Commissioner
Project Creator
Team
Render team: V1
Project Brief
The brief was to create a sophisticated brand highlighting the project’s distinct architectural language, inspired by the inverted hull of a ship. A focus on the project’s texture and materiality was imperative while also celebrating the views, and the convenience and vibrancy of the location.
Project Innovation/Need
The brand became an extension of Cera Stribley and the architectural design of the project. A hero image evoked a soft and feminine atmosphere that catered to a female demographic. Through the implementation of emotive animation and a refined colour palette, the project came to life through movement.
Design Challenge
Highlighting the design calibre and vision to bring to life Cera's vision proved to have it challenges regarded shared vision. Nonetheless through communication and research, it was better than expected.
Effectiveness
The effectiveness of a project such as Fabric was overwhelming to both us and our clients as it was the city’s highest enquiry in Q3 landing over 70 enquiries consistently every week for several months after the launch.
Advertising - Print
This award celebrates creative and innovative design for visual communication intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.
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