Key Dates

30 November 2023 - Launch Deadline
14 March - Standard Deadline
13 June - Extended Deadline
21 June - Judging
10 July - Winners Announced





Project Overview

Found at 17-31 Franklyn Street, Huntingdale occupies an expansive 5,000 sqm site in the heart of the city. Serving as a home for the future-makers, Found offers a state-of-the-art collection of elevated industrial business spaces. More than a mere workspace, Found brings together common sense, community, and calling in an environment where work feels like home. Free from the shackles of conventional concrete jungles, Found redefines industrial workspaces. LBD STUDIOS was entrusted with the branding of the entire project, a commission from Spectre Group and Hexa.

Project Commissioner

Spectre Property x Hexa Group

Project Creator



Designers Fransiska Sylvia, Luke Rigby
Creative Director Jessica Longmore
Art Director Fransiska Sylvia
Finished Artist Fransiska Sylvia
Writer Sarah Prescott
Project Steering Tim Longmore

Project Brief

Spectre and Hexa Group embarked on a joint venture on this significant land asset in Huntingdale. Despite facing substantial challenges in the commercial and industrial sectors, market instability due to rising interest rates and escalating construction costs, and the withdrawal of foreign investors, Spectre and Hexa were resolved to revolutionize the landscape. They aimed to set new expectations for commercial spaces, shaping the future with their ambitious goals:

01: Establish a recognizable brand identity and a scalable framework for national rollout (e.g., FOUND - Huntingdale, FOUND - Braeside).
02: Achieve 60% of total sales revenue.
03: Initiate construction upon reaching a minimum of 50% in sales.

Recognizing the importance of a compelling design-led and strategic solution coupled with a high-quality product offering, Spectre Group and Hexa enlisted our expertise to deliver this vision.

Project Innovation/Need

To create a noteworthy brand, we curated a compelling story and visuals that appealed to the business owners and investors of tomorrow — strong, bold, and precise. We developed a naming hierarchy that could transcend geographical boundaries while remaining relevant, resulting in FOUND - Huntingdale, FOUND - Braeside.

Distinct in its bold typeface, nontraditional tone, and visuals, our campaign stood out from the usual. We produced cinematic interviews and short-form content, featuring key stakeholders and architects who shared the vision for the site. This unique approach sets our campaign apart from the conventional property marketing approach.

Our well-crafted narrative, coupled with the offerings designed specifically for the 35-65 demographic, resonated strongly with our target audience. We complemented this narrative with a variety of supporting collateral, including interactive presentations, hoardings, films, and brochures. Every element was strategically designed, not merely for aesthetics but as a tool to instill confidence in prospective clientele, positioning FOUND as an unrivaled destination for investment and business.

Design Challenge

Sold 70% through one of sector's most challenging times
Commence construction June 2023
Approached the commercial/industrial sector with the creative flair and consideration normally seen in residential
Raised sector and reputational awareness through campaign results
The results from this project helped them to secure another site in Wantirna as the seller understood what their model would do for the area and community.


01: We successfully established a recognizable brand identity and a framework for national rollout (e.g., FOUND - Huntingdale, FOUND - Braeside). A new site has been acquired for expansion.
02: Achieved the target of 60% of total sales revenue.
03: Construction commenced in June 2023, following the attainment of a minimum of 50% in sales.

This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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