Image Credit : Letterform (Copy), Cheer Squad (Video), Chriate (Digital Development), Eve Wilson (Photography), Larry Vila Pouca (Photography).
Project Overview
Introducing Novm. The next chapter. A new vision delivered.
Novm builds on years of experience, industry-leading insight, and a reputation for integrity to deliver a new vision for people and communities—places that make a positive difference.
Project Commissioner
Project Creator
Team
Anita McArthur (Creative Director), Merren Spink (Lead Designer/Art Director), Nikki Johnstone (Account Director), Jamie Judges (Digital Director), Larry Vila Pouca (Design Director).
Project Brief
An established Australian property group, Novm projects range from luxury residential developments to master-planned communities and new inner-city neighbourhoods. With over $1.6B in projects completed and $1.4B in projects under management, the Novm brand had to reflect a passion for innovation and delivery.
Seesaw was engaged to reposition the brand strategically in the market, respecting its impressive past while crafting a brand for the future. Following a comprehensive strategic phase, the outcome was a brand that reflected its respectful culture, leading insight, constant drive and measured confidence. A brand that was seamlessly integrated across digital, spatial, and printed touchpoints.
Project Innovation/Need
The Australian division of Aouyan International engaged Seesaw to strategically reposition its brand in the market after substantial business restructuring and a focus on diversification. The result was a new name, a new chapter and a fresh approach.
Novm, derived from the Latin word for "new", encapsulated the company's vision and strategic positioning. New investments. New thinking. New futures.
Novm. A new vision, delivered.
Design Challenge
The primary challenge lay in developing a brand built upon years of expertise, unparalleled industry insight, and a global reputation, while simultaneously embodying a fresh name, approach and mission.
Effectiveness
The brand's introduction into the market was a great success, earning the admiration of clients, investors, and staff alike. Repositioned and renamed, Novm has cemented its position as a key player in the Australian property and investment sector.
Graphic Design - Identity and Branding - Corporate
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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