[MEL24]




Key Dates

30 November 2023 - Launch Deadline
14 March - Standard Deadline
13 June - Extended Deadline
21 June - Judging
10 July - Winners Announced

Website

LinkedIn

Silver 

Project Overview

Orchestra Victoria (OV), a distinguished subsidiary of the Australian Ballet (TAB), has taken a leap into the digital future with its standalone website. Departing from the shadow of the TAB website, OV's new digital platform is a symphony of user-centric design and rich content. The project seamlessly harmonizes with TAB's aesthetic while carving out a unique identity for OV. The result? A vibrant, engaging online presence that amplifies OV's narrative, promotes its events, and fosters deeper connections with its audience. Dive into this digital overture and explore how OV is reshaping the online landscape for performing arts.

Project Commissioner

The Australian Ballet

Project Creator

Evolution 7

Team

Evolution 7
Founder & Creative Director: Mack Nevill
Project Manager/s: Andrew Keese, Dee Teal
UX/UI Design & Research: Mel Huang
Web Development: Fran Buratti, Matt Cordell, Rom Palmas, Daniel Reid
Devops: Rom Palmas

Project Brief

When Orchestra Victoria (OV) decided it was time to strike out on their own, they envisioned a digital space as dynamic and compelling as their performances. The new OV website offers a user-friendly interface brimming with rich content. It tells OV's unique story, showcases their events, and highlights musician profiles, all while driving engagement and philanthropic support. This project isn't just a website; it's a digital stage where OV's legacy and future shine brightly, inviting audiences to experience the magic of their music and narratives.

Project Need

In an era where digital presence is paramount, OV's leap to a standalone website marks a significant step forwards. The website’s design goes beyond mere functionality; it’s a narrative-driven platform that enriches user interaction and engagement. By showcasing & promoting OV-specific events on their own platform, the site creates new avenues for audience connection and support.

User Experience

The OV website is a masterclass in understanding and responding to user needs. Leveraging cutting-edge technology and a keen insight into audience expectations, the site offers an intuitive, seamless experience. From effortless navigation to engaging storytelling, every element is designed with the user in mind. The integration of real-time event updates, interactive musician profiles, and streamlined ticket purchasing ensures that users are not just visitors but active participants in OV's digital journey. This user-centric approach transforms the site into a dynamic hub of cultural engagement.

Project Marketing

Marketing the OV website was about creating a resonant user experience that drives engagement and outcomes. Through targeted storytelling and strategic content placement, the site captivates and retains visitor interest. Analytics reveal a significant uptick in user interaction, validating the success of the site’s design and content strategy. In essence, the OV website doesn’t just market; it connects and converts.

Project Privacy

In the digital age, privacy is paramount, and the OV website stands as a testament to robust privacy principles and standards. The project ensures that user data is handled with the utmost care, adhering to stringent privacy laws and regulations. From secure ticket transactions to encrypted user communications, every aspect of the site is fortified to protect user information. This commitment to privacy not only safeguards users but also builds trust and confidence, ensuring that the digital experience is as secure as it is enriching.




Digital services have overtaken entertainment and leisure. They influence what and how we watch or listen to, where and how we eat, dine and play, how we book and how we interact before during and after entertainment events. We're looking for nominations that make entertainment even more entertaining.
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