Key Dates

30 November 2023 - Launch Deadline
14 March - Standard Deadline
13 June - Extended Deadline
21 June - Judging
10 July - Winners Announced

Image Credit : Driver Web (Avenue Digital Pty Ltd)




Project Overview

Driver is a premium website solution designed to empower ambitious small to medium enterprises (SMEs) with a high-end, strategic web presence that remains cost-effective. Built on a cutting-edge, "headless" technology stack, Driver leverages decades of tier-1 web design and development experience through its parent company, Avenue, ensuring scalability, performance, and flexibility. This is topped off with intuitive UX and beautiful UI design that can be easily customised to suit any brand.

Our mission with Driver was to bridge the gap between uninspiring budget web builders or themes and expensive bespoke websites. SMEs can now access enterprise-level web solutions at an affordable budget, elevating their online presence without breaking the bank.

Driver's step-by-step strategy process ensures a website that resonates with the audience and drives engagement, while its conversion-focused design turns visitors into leads. The platform also integrates expertly designed UX & UI for optimal user experience, meets leading SEO standards, and offers effortless content editing.

In essence, Driver equips SMEs with a web solution that not only looks great but also performs exceptionally, strategically positioning them to convert strongly with their target audiences and achieve business growth. All on a platform that can scale with them and doesn't break the bank.


Avenue Digital Pty Ltd


Brenton Cannizzaro - Chief Product Officer
Flavio Argemi - Creative Director
Jon Low - Technical Director
Justin Low - Developer
Tiago Brito - Developer
Rachel Wright - Project Manager

Project Brief

Our project brief for developing the Driver solution was to create a state-of-the-art, headless website platform that leverages WordPress as the CMS, delivering a high-end web presence specifically tailored for small to medium enterprises (SMEs) at a low price point. This solution needed to be both cost-effective and highly flexible, ensuring seamless brand integration to suit any brand identity.

Driver’s design model is needed to provide users with the ability to easily create web pages that meet their unique needs. Incorporating purpose-driven templates and content presentation modules, Driver was created to adhere to best practices for engaging web content presentation and communication. Flexibility was needed to ensure businesses could effectively convey their messages and engage with their target audiences.

A critical component was implementing a streamlined yet focused web strategy process. This process quickly understands client needs, unique selling propositions (USPs), and target audiences. The result is the ability to effectively communicate a company's message and drive conversions.

Additionally, the brief required providing a full agency experience from start to finish, including ongoing support. This approach ensures clients have a strategic and high-end delivery partner, offering confidence and flexibility to manage their website.

Driver’s development model delivers best practice web solutions efficiently, maintaining a low price entry point, making it accessible to SMEs. Ultimately, the Driver solution is needed to empower SMEs to elevate their online presence with a premium web experience that remains within their budget.

Project Need

Small to medium enterprises (SMEs) face significant challenges when it comes to creating an effective online presence. Low-cost web builder tools and theme-based websites, though affordable, often leave SMEs to handle everything themselves without any expert guidance. As they are not web design, development, or strategy experts, the resulting websites lack strategic insight and fail to effectively connect with target audiences.

Web builder tools and cheap theme-based solutions often create impressive demo sites, but their templates rarely translate well into real-world scenarios. These tools and themes are notorious for poor mobile responsiveness. Even if technically responsive, the user experience is typically subpar, affecting engagement and conversion rates.

Furthermore, these low-cost solutions are not scalable, limiting the growth potential of SMEs. They are also prone to slow load times and security vulnerabilities due to the reliance on cheap plugins for added functionality. This not only hampers performance but also poses significant security risks.

Most SMEs cannot afford tens of thousands of dollars for bespoke website solutions offered by leading agencies. This creates a substantial gap in the market for enterprise-level, best-practice solutions that provide a full agency experience at an affordable price. Driver was developed to fill this gap, offering SMEs a high-quality, scalable web solution that incorporates strategic design, development, and ongoing support. This empowers growing businesses to elevate their online presence and achieve their goals without breaking the bank, benefiting from the expertise and quality of a high-end, bespoke agency-led solution.

User Experience

Driver offers a comprehensive user experience through its full agency support from start to finish and ongoing. This ensures SMEs receive expert guidance throughout the entire process, providing confidence and strategic direction.

A core component of Driver is its web strategy process, which quickly identifies client needs, unique selling propositions (USPs), and target audiences. This focused approach ensures that the final product effectively communicates the company’s message and drives engagement.

Driver's templates and content presentation modules are both focused and flexible, allowing businesses to create web pages tailored to their unique needs. These purpose-driven modules adhere to best practice UX and UI design principles, delivering outstanding user experiences that engage and convert visitors.

The ability to easily integrate brand guidelines means each website can have a unique, on-brand design. This customization ensures that businesses can present a cohesive and professional online presence that reflects their brand identity.

Effortless content editing is made possible through the use of WordPress CMS within a cutting-edge headless development tech stack. This combination provides a powerful and user-friendly platform for managing and updating website content, reducing frustration and increasing productivity.

In summary, Driver’s user experience is designed to be seamless, strategic and highly effective. By combining expert agency support, strategic web planning, flexible design templates, best practice UX/UI principles and easy content management, Driver ensures that SMEs can elevate their online presence and achieve their business goals.

Project Marketing

To effectively market the Driver web solution, Avenue Digital Pty Ltd established a dedicated business division, Driver, ensuring a focused approach to reaching and communicating with target audiences. This strategic move allows Driver to operate independently, without impacting Avenue’s primary business of providing tier-1 bespoke website solutions.

A comprehensive brand identity for Driver has been developed, including a dedicated website and social media marketing channels (being developed now). These channels are designed to engage with SMEs, highlighting the unique benefits of the Driver solution and how it can elevate their online presence.

To maximize visibility and reach, dedicated SEO campaigns are in place. These campaigns are tailored to attract SMEs searching for cost-effective, high-end web solutions, ensuring that Driver is prominently featured in search engine results.

In addition to SEO efforts, a range of sales and marketing initiatives are underway. These include targeted content marketing through blogs and articles, and strategic partnerships with digital and related industry partners to broaden Driver’s reach and establish credibility.

By creating a specialized division and implementing a multifaceted marketing strategy, Driver can effectively communicate its value proposition to SMEs. This approach ensures that the Driver solution is well-positioned in the market, attracting businesses looking for a premium web experience at an affordable price.

Project Privacy

Avenue Digital Pty Ltd is committed to the protection of people's rights to privacy. The way we collect, use and disclose personal information in accordance with the Privacy and Data Protection Act 2014 and other applicable legislation.

A detailed outline of the privacy policy can be found at: https://driverweb.site/privacy-policy

This can be any new service or application from a start-up to an industry leader. It’s not just bells and whistles we're after but true innovation, exceeding expectations and filling a void that had previously been open.
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