Project Overview
This video forms part of Nike's 'Impossible to Ignore' campaign which will align with the 2018 Winter Olympic Games in Korea.
Project Commissioner
Project Creator
Team
Director & Animator: Karan Singh
Creative Director: Ryan Adair
Production: The Jacky Winter Group
Project Brief
The visuals including the animation and a teaser video were used across Korea on Nike locations as well as for the launch at the Zaha Hadid designed Dongdaemon Plaza.
Project Innovation/Need
Taking the slogan 'Impossible to Ignore' on board, the video showcases loud colours, abstract patterns, and 3D animation as we are taken on a journey through the streets of Seoul. Throughout the video, we see key landmarks of the capital city, as well as a range of winter sports.
The video also features the new Nike React running shoe, as well as the recently released Nike Vampormax.
It is, by all means, an attention-grabbing piece of work.
Graphic Design - Illustration and Type
This award celebrates creativity and innovation in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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