Project Overview

A Documentary Poster with a Sense of Technology

This is a poster designed for the scientific documentary 'Secrets of the Heart.' 'Secrets of the Heart' is China's first scientific documentary focused on the field of 'heart.' It is produced by the Documentary Center of the Central Radio and Television Station and is simultaneously broadcasted nationwide and online, receiving tremendous attention. This poster, based on the main theme of the documentary, takes the heart as its design prototype and visually presents the essence of the documentary. It has been widely circulated and has garnered nationwide attention alongside the documentary. Currently, the poster has received over 100 million views.

Project Commissioner

Graphic Design Director: Lin Lin

Project Creator

CMG Film, Drama and Documentary Programming Center

Project Brief

"Heart" as the Main Composition Image

The poster design excellently captures the essence. The pulsating heart is not only a symbol of vitality but also a meticulously functioning machine. The exploration and research of the heart have never ceased. Performing heart surgery is akin to repairing a sophisticated machine, racing against time and facing formidable challenges. The poster's centerpiece, a mechanical heart, creates a visual impact, while the background depicts the anatomical structure of the heart,inviting the audience to delve into deeper exploration and contemplation.

Project Innovation/Need

Various Images Present Different Technological Aesthetics

The open window on the mechanical heart and the cheerful birds introduce a playful element into the intricate structure, symbolizing that the heart is also repairable. As long as we believe in science and medicine, every life remains full of hope. The design incorporates imagery such as blades, colorful musical note bubbles, and more, creatively dispelling the coldness from machinery. It presents a unique blend of technological aesthetics with a forward-looking design style, conveying the concept of medical technology blossoming into miracles of life.

Design Challenge

Simple Color Matching Shows Extraordinary

The vibrant red at the center of the composition adds a distinct sense of vitality, as if blood is flowing through the cold machinery. It naturally evokes the continuous creation of miracles in medicine. The overall color scheme of the artwork avoids excessive use of colors,primarily relying on sophisticated shades of scientific gray. Accompanied by cascading rays of light, it creates a sense of depth and fullness in the image, just like a rebirth or a new beginning to bring forth boundless hope.

Effectiveness

Containing Multiple Meanings

Heart surgery represents rebirth, the preciousness and respect for life, and the creation of miracles. The overall poster exudes a cyberpunk aesthetic, blending elements of steel and flesh, reality and fantasy, leaving a lasting impression. Serving as the initial medium for viewers to encounter the documentary "Secrets of the Heart," this poster effectively highlights the documentary's theme and conveys its atmosphere and emotions through a unique visual approach. It provides the audience with an overall impression of the documentary, making the entire project more vivid and complete.