[NYC20]

Key Dates

12 Feb 2020 -Launch Deadline
28 May 2020 -Standard
07 Dec 2020 -Final Deadline
08 Dec 2020 -Judging
10 Dec 2020 -Winners Announced
17 Dec 2020 -presentation
Wednesday, 05 November 2025 04:04 local time

Pepsi x EXPO 2020 (GCR)

PepsiCo, Inc. | Event Experience

 
Image Credit :



Project Overview

Pepsi EXPO 2020 Dubai LTO cans represent a window into the future, envisioning how opportunity, mobility and sustainability converge in a world of different cultures, experiences and backgrounds.

Organisation

PepsiCo, Inc.

Team

Project Brief

Pepsi EXPO 2020 Dubai LTO cans represent a window into the future, envisioning how opportunity, mobility and sustainability converge in a world of different cultures, experiences and backgrounds. With these eye-catching, thought-provoking designs, we’re excited to stimulate conversation on a global scale.

Project Need

The abstract compositions feature vibrant illustrations around a stylized central figure that have been deliberately kept flat to encourage open-ended imagination. The design recognizes how the future could look very different from one person to another, and every subtheme embedded in each design tells a unique story based on different cultures, experiences and backgrounds.

User Experience

The brief was to create three limited edition specially themed designs co-branded with Pepsi x Expo, to commemorate Expo 2020 Dubai and the three subthemes of opportunity, mobility and sustainability.

Sustainability

The abstract compositions feature vibrant illustrations around a stylized central figure that have been deliberately kept flat to encourage open-ended imagination.


Event Experience

This award celebrates creative and innovative design for a business event. Consideration given to originality, creativity; theming;  audience connection and engagement and how the event created a seamless experience for the visitor and helped to reinforce the program's core message
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