[NYC22]

Key Dates

24 Mar 2022 -Launch Deadline
16 Jun 2022 -Standard
06 Oct 2022 -Extended Deadline
10 Oct 2022 -Judging
13 Oct 2022 -Winners Announced
15 Nov 2022 -presentation
Friday, 26 December 2025 17:49 local time

Tin Building

Tin Building / Mucca | Graphic Design - Environmental


 
Image Credit : Mucca



Project Commissioner

Tin Building

Project Creator

Mucca

Project Overview

The Tin Building by Jean-Georges is an exciting new 53,000-square-foot culinary destination located at Pier 17 at the Seaport on the former site of the Fulton Fish Market. Inspired by New York City’s history as a bustling commercial and maritime hub, the Tin Building marketplace has been meticulously reconstructed and transformed into a multi-sensory culinary journey of global food & beverage experiences. In partnership with The Howard Hughes Corporation®, the Tin Building by Jean-Georges features six new full-service restaurant concepts, five fast-casual counters, as well as bars, focused on wine, craft cocktails, and craft beers—all anchored by a central marketplace featuring a locally sourced, curated selection of seafood, meats, cheese, produce, plus three specialty retail markets.

Team

Sean O'Connor: Senior Designer Yoon Choi: Project Manager Andrea Brown: Design Director Karla Pasten: Designer Maria Silva Mora: Strategist/Senior designer Matteo Bologna: Creative Direction Jennifer Fistere: naming

Project Brief

As part of the overall branding of the Tin Building, Mucca was also tasked to work on the whole building's signage. From the restaurant's and other venues' logos to the typographic gilding on the 50+ windows' facade.

Project Innovation/Need

We worked in collaboration with a Sign company that was able to produce our most demanding requests.

Design Challenge

Our goal was to create a rich typographical environment that would make the visitors still feel comfortable while navigating the spaces.

Effectiveness

The overall eclecticism of the branding was enhanced by the multiple construction techniques used for the signage system to enrich the visitors' experience and provide them with a sense of wonder.


Graphic Design - Environmental

This award celebrates creativity and innovation in the intersection of communication design and the built environment, and is concerned with the visual aspects of wayfinding, communication identity and brands, information design and shaping the idea of place. Consideration given to clarity of communication and the matching of information style to audience.
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