[NYC22]

Key Dates

24 Mar 2022 -Launch Deadline
16 Jun 2022 -Standard
06 Oct 2022 -Extended Deadline
10 Oct 2022 -Judging
13 Oct 2022 -Winners Announced
15 Nov 2022 -presentation
Friday, 26 December 2025 17:47 local time

TIN Building - Apparel and Home-goods

Tin Building / Mucca | Graphic Design - Three Dimensional

 
Image Credit : Mucca



Project Commissioner

Tin Building

Project Creator

Mucca

Project Overview

The Tin Building by Jean-Georges is an exciting new 53,000-square-foot culinary destination located at Pier 17 at the Seaport on the former site of the Fulton Fish Market. Inspired by New York City’s history as a bustling commercial and maritime hub, the Tin Building marketplace has been meticulously reconstructed and transformed into a multi-sensory culinary journey of global food & beverage experiences. In partnership with The Howard Hughes Corporation®, the Tin Building by Jean-Georges features six new full-service restaurant concepts, five fast-casual counters, as well as bars, focused on wine, craft cocktails, and craft beers—all anchored by a central marketplace featuring a locally sourced, curated selection of seafood, meats, cheese, produce, plus three specialty retail markets.

Team

Sean O'Connor: Senior Designer Karla Pasten: Designer Matteo Bologna: Creative Direction Yoon Choi: Project manager

Project Brief

How to expand the world of Jean-Georges food into apparel and Homegoods without looking too cheap?

Project Innovation/Need

We made sure that the storytelling was centered around the history of the location and the vital commerce that has been the soul of the era since the 1800s, and we expressed that with copy and typography and with a healthy layer of humor.

Design Challenge

Working with different vendors across the globe during the pandemic was pretty stressful, but the partners worked their asses off contributing to the project with exceptional results.

Effectiveness

The merchandise is perfectly integrated with the interior design and welcomed by the visitors and their wallets.


Graphic Design - Three Dimensional

This award celebrates creative and innovative design in traditional or digital visual representation of ideas and messages used in packaging. Consideration given to: clarity of communication and the matching information style to audience; the approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements; the component parts of packaging graphics such as colour rationalisation, information layout, feel and tone of illustration and photography, and finishes, and how they are used in isolation and in relation to each other; and the relationship to the anatomy of the structural design.
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