[NYC25]

Key Dates

20 Mar -Launch Deadline
19 Jun -Standard
11 Dec -Extended Deadline
14 Dec -Judging
17 Dec -Winners Announced
Wednesday, 05 November 2025 13:48 local time

SEMAR New Product Launch Exhibition Hall

One & One Design Consulting (Shanghai) Co., Ltd | Interior Design - International Showroom or Flagship

 
Image Credit : Zhaoliang Qin

Project Overview

The exhibition hall is designed around the theme "Silence Speaks Louder than Words." As a brand, we first consider that a high-end, spiritual, and core-driven brand is not just about talking but is fundamentally "human-centered." It’s about doing things right and allowing the audience to speak for themselves.

Organisation

One & One Design Consulting (Shanghai) Co., Ltd

Team

YunFang Fei, Qiuyan Li, Yongdan Sun, Jiao Shen

Project Brief

The design strategy is "Dialogue," telling a story from four dimensions: people, objects, space, and time. In this fast-paced era, speed and efficiency have become the norm, and people often forget how to enjoy life and appreciate the growth process of the things around them. Yet, these are the most precious aspects of life. Every interaction with them is like touching a living entity, and it is these touches that make our lives more vibrant and meaningful. Using "screens" as the design language, we tell the story through: Brand Spirit: The endless cycle of life; craftsmanship remains unchanged; from craftsmanship to art, time creates the extraordinary. Thematic Concept: A dialogue that transcends time and hearts, not just a verbal exchange but an emotional connection. Product Display: Redefining relationships between people, rekindling emotional memories, and experiencing life's small but significant moments of happiness. Spatial Experience: Experiencing the beauty of life through an artistic lens, bringing art to life. Service Reception: Paying attention to the details with care, always providing warmth and companionship. With these five dimensions of storytelling, we hope to break the traditional hardware brand display format. Using an art-gallery approach, each object quietly lies there, seemingly waiting for a silent dialogue with the viewer.

Project Innovation/Need

How to break through traditional hardware brand display methods, reshape the brand’s new height and new concepts, and find a common language with the users of the new era.

Design Challenge

Using "screens" as the design language, we connect the entire spatial relationship, hoping that each "screen" serves as a piece of artwork displayed in a museum, enhancing the brand experience for visitors. At the same time, we integrate user insights and address everyday pain points, presenting them with popular phrases from the internet. This approach serves two purposes: first, to embody the brand's "human-centered" spirit, and second, to enhance the viewer's experience. To further increase the fun of the experience, we break the flat visual relationship by incorporating window displays, creating spatial displacements with the copy. These messages can only be fully appreciated from a specific position, which is one of the most interesting aspects of the design.

Sustainability

Before the exhibition hall planning, we aimed to reduce hardware work. The internal props were designed to be presented in an interactive format and based on the logic of multiple uses. After the exhibition, the internal screens, exhibition stands, props, and sculptures will be returned to the company for secondary use.


Interior Design - International Showroom or Flagship

This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes and aesthetic presentation. Consideration given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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