Project Overview
IND Technology (INDT) is revolutionising disaster prevention with its Early Fault Detection (EFD™) system—an IoT, cloud, and AI-powered innovation that detects electrical faults before they spark catastrophic fires. Already deployed across seven countries, the technology has saved lives, protected ecosystems, and prevented widespread damage.
Storyfolk’s digital overhaul amplified INDT’s global visibility, transforming a complex system into a clear, compelling digital experience. The new website balances technical precision with emotional impact, positioning INDT as a trusted leader in innovation, safety, and climate resilience.
Project Commissioner
Project Creator
Team
Cass Mackenzie - Design Director
Sarah Gross - Creative Director
Riley McDonald - Senior Designer
Alejandro Mejias - Digital Designer
AndersonLab - Web Developer
Project Brief
INDT’s Early Fault Detection (EFD™) system tackles a critical global risk: wildfires ignited by electrical faults. Despite its transformative impact, INDT’s original website failed to convey the urgency or scale of this solution. It was outdated, lacked clarity, and did not resonate with the broad, global audience required to drive adoption.
Storyfolk was engaged to create a digital experience that would elevate INDT’s presence, translating a complex IoT solution into a compelling platform that speaks to technical professionals, utility leaders, policymakers, and the public. The aim: to humanise the technology, highlight its real-world impact, and position INDT as a force for safety, sustainability, and innovation.
Project Need
To support its mission of global disaster prevention, INDT needed a digital presence that matched the sophistication and significance of its technology. The previous site lacked clarity, emotional depth, and the ability to engage its diverse international audience.
The challenge was to distil highly technical content into a clear, emotionally resonant narrative, demonstrating the EFD™ system’s capacity to save lives, protect the environment, and build climate resilience. The website needed to inspire trust, urgency, and global collaboration, positioning INDT as a leader in scalable, proactive climate solutions.
User Experience
The redesigned INDT website delivers an intuitive, impactful experience tailored to a global audience—from utility engineers to policy leaders and the general public.
Grounded in Design Thinking and Co-Design principles, the project began with deep user insight. Using the Honeycomb UX Framework, we ensured the platform was:
• Useful – highlighting proactive technology that prevents disaster.
• Usable – translating complex systems into clear visuals and plain language.
• Desirable – engaging users through immersive, emotionally resonant storytelling.
• Credible – building trust through accuracy and real-world outcomes.
• Accessible – meeting global standards for inclusion and equity.
Micro-interactions guide and inform the user journey, while interactive maps, infographics, and real-time data bring the EFD™ system’s impact to life. These elements bridge the gap between advanced technology and its human benefits, making safety, resilience, and innovation tangible.
This user-first approach repositions INDT as a leader in digital innovation aligned with global priorities, including SDG 9 (Innovation), SDG 11 (Sustainable Cities), and SDG 13 (Climate Action).
Project Marketing
The new digital platform has amplified the reach and relevance of INDT’s EFD™ system, which has already prevented over 1,000 potential wildfires across seven countries.
Since launch, INDT has seen increased global engagement and recognition, including rising partnership inquiries and a place on the AFR Fast 100 list. The platform has catalysed industry conversations around proactive fire prevention and featured prominently at events such as DISTRIBUTECH 2025, NRECA PowerXchange, and TechAdvantage.
By translating the system’s life-saving impact into a compelling digital experience, the project has positioned INDT as a global leader in scalable, IoT-powered disaster prevention, contributing meaningfully to the UN’s Sustainable Development Goals.
Project Privacy
INDT’s digital platform is built with privacy and security at its core. User data is encrypted and managed in full compliance with GDPR, ensuring transparency and control. This commitment to data integrity aligns with INDT’s broader mission of public safety—delivering a secure, trustworthy experience for all users.
Digital - IoT
The Internet of Things has the power to reshape our world, as there is endless opportunity as we start to connect people to things, things to things and people to people. What will stand out in IoT are those that create a seamless experience and make the ordinary extraordinary.
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