Project Overview

JIANDANPAI Lace-Up Gather-Up Bra innovatively integrates adjustable laces with 3D molded cups, helping women achieve fuller, lifted breasts and confidently showcase their sexy appeal.

Organisation

Guangzhou Jianpai Network Technology Co., LTD

Team

Xiwei She, Jingyi Zhong, Li Xu, Fei Wang, Tao Chen

Project Brief

Traditional gather-up bras generally face two main limitations. First, they rely on heavy padding or underwires to lift the bust, which can create pressure and compromise wearing comfort. Second, their fixed structural design limits adjustability, making it difficult to accommodate the diverse push-up needs of different breast shapes and body types. The cups feature adjustable laces in the middle that can be gently pulled to gather and lift the breast, breaking the limitations of padding and underwires and visually achieving fuller, lifted breasts. The one-piece 3D molded cups with a top-to-bottom progressive thickness balance support and fit. Raised side wings wrap around side breasts, enhancing the push-up effect and slimming the figure. Its finely brushed fabric offers a comfortable fit.

Project Innovation/Need

Adjustable Laces: The cups feature adjustable laces in the middle that can be gently pulled to gather and lift the breast, visually increasing the bust by 1-2 cup sizes. It provides full control over gather-up effect, suitable for different body types. It also enables personalized styling, from subtle, natural lift to a bold deep-V effect, seamlessly adapting to various occasions and outfits.

Scientific Structure: The one-piece 3D molded cups are designed with a top-to-bottom progressive thickness: the lower portion is thickened for stable support, while the thinner upper portion gently conforms to the breast, providing both remarkable push-up effect and all-day comfort. In terms of details, raised side wings fully wrap around side breasts, enhancing the push-up effect while smoothing the back and underarm lines for a slimmer silhouette.

Comfortable Materials: The bra is made from finely brushed fabric, soft and skin-friendly, offering a comfortable fit with no visible bra lines, allowing it to pair flexibly with various outfits while exuding natural elegance.

Design Challenge

The challenge lies in breaking away from the bulky form of traditional gather-up bras and balancing comfort and beauty. The bra is accented with wave-shaped trim, whose soft curves add a sense of romance and elegance. The elastic lace stretches naturally with body movement and breathing, ensuring a comfortable yet non-restrictive fit. Paired with the delicate and flexible laces, the bra matches perfectly with low-cut garments, subtly revealing cleavage and striking the perfect balance of sexiness.

Sustainability

The bra features wireless, 3D molded cups and adjustable laces, replacing traditional restrictive structures. It provides support and shaping while minimizing constriction, promoting blood circulation and meeting the long-term health needs of women. Meanwhile, carefully selected soft, skin-friendly, and antibacterial fabrics make it suitable even for those with sensitive skin, offering comprehensive care for women’s health.

All materials used are renewable and 100% recyclable and biodegradable. Eco-friendly dyeing processes are used to prevent harmful wastewater discharge, minimizing the environmental impact.