Project Overview

It all started with the arrival of our first child, we wanted to find a cool designer object to decorate his room. To our surprise, we didn't find it. And with that, we thought: why not produce this object?

We wanted an armchair so he could read his little books and watch cartoons, and as my husband and I have always been very fond of interior design and architecture, we developed, with his knowledge in textile industry engineering and mine as a designer, the first Benji, named in honor of our son, Benjamin.

The product was so successful that friends and family asked to buy it for their homes, so we expanded the product line and launched the Benji Home.

Organisation

Benji Home

Team

Julia - Designer
Luis Gustavo - Product Engineer
Joana - Product developer
Marcio - Logistics
Rosi - Atendant
Julyana - Customer Support
Murilo - Supply

Project Brief

We started the company with the best feeling in the world, to create something for our son. And it was no different since then, we are building a company with a complete line of internal and external areas, with a diversity of models and raw materials. Everything being closely coordinated by me and my husband Luis Gustavo, for our Benjamin.

And after the first year of the company, with many important milestones in Brazil, we were invited to participate in WestWing in just 1 month of company, we were requested by several remarkable actors and actresses wanting our product, we started exportation selling to Portugal, sales in our site in rapid growth... and just like that, our second child, Filipo arrived. And everyone's first question was: Will there be a Pipo Home? (laughs...)

Joking apart...

Benji Home has been one of the greatest pleasures so far, as it was born to our son and today it's all over the world. Pride defines.

Project Innovation/Need

Our product is new, fresh, minimalist, it's for everyone.
How can one product meet so many needs? Because it serves practically all audiences.

Its innovative design and so many possibilities for raw materials it caters for young people who have recently moved into a new house as well as couples with a house on the beach or in the mountains, families in apartments, compacted balconies, huge gardens, childrens' rooms, playrooms, swimming pools, so many possibilities...

A customer one day even bought the Mini Benji for the dog. Who knows a new line in the future? (laughs)

And the best, comfortable and without losing sophistication, an affordable price. Really a differential in the decoration of the environment.

Design Challenge

The products are made for two types of environment. Internal environments, in 100% cotton fabric and natural leather and external environments in 100% polyester fabric. All with the highest quality on the market, we work with first-rate suppliers.

We have several versions of products for all needs: armchair, lounger, double, puff, chaise, big cushion for the pool.

Our big difference in design is that our product is very light, the heaviest, for example, weighs 8kg. customers like it a lot because it is a versatile product that can be moved from one environment to another and have different functions depending on the customer's needs.

Another big difference in the design is that all our products are made with covers that can be changed if the customer wants to change. Some customers have covers to use in the setting for summer and winter, for example. That is, if the decor matches the orange tone, they can just buy the product cover with us and change it themselves in their own home. Without depending on anyone and have a product with a visual overhaul in a few moments.

That's Benji Home.

Sustainability

We work with suppliers who are socially and environmentally concerned.

Our suppliers have, among many sustainable actions:
- 100% energy manufactured by solar energy
- some do not use water in the production of the fabric
- others treat 100% of all water used before being discarded.