Category Listing - Graphic Design
Graphic Design - Illustration and Type
This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
Digital Experience - Games
This award recognises innovation and unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for games. Consideration given to clarity of communication and the matching information style to audience.
Advertising
This award recognises visual communication intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to clarity of communication and the matching of information style to audience.
Graphic Design - Identity and Branding
This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
Graphic Design - Three Dimensional
This award recognises traditional or digital visual representation of ideas and messages used in packaging design. Consideration given to:
- clarity of communication and the matching information style to audience;
- the approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements;
- the component parts of packaging graphics such as colour rationalisation, information layout, feel and tone of illustration and photography, and finishes, and how they are used in isolation and in relation to each other; and
- the relationship to the anatomy of the structural design.
Graphic Design - Publication
This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
Graphic Design - Environmental
Photography
This award recognises design-related photography intended to communicate a message, announce a product or cause a shift in the behavior of the viewer.
Digital Experience - Mobile
This award recongises innovation and unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for games. Consideration given to clarity of communication and the matching information style to audience.
Digital Experience - Website
This award recongises innovation and unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for websites. Consideration given to clarity of communication and the matching information style to audience.
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