Project Overview
To create a new dynamic identity for the internal communications part of Principals branding
Organisation
Team
Simon Wright - Creative Director; Martin Hopkins - Design Director; Vanessa Meaker - Producer; Claire Gallagher - Internal Brand Director; Designer - Darlene Ward
Project Brief
Principals are branding specialists that stand for authentic storytelling. ‘Real Change’ was created to fit and reflect Principals branding core thought of authentic storytellers. A bold campaigning approach was created – to champion authentic Real Change in internal brand engagement.
Project Need
We needed something Bold and Original, a new way to talk about internal brand engagement, that fitted with Principals branding’s overall philosophy.
Design Challenge
The project had many! The biggest challenge was to do something original, and different, yet real! Using only two colours, we created a campaigning ‘Look-and-feel’ with clever, confident language. We created an original way to present case studies, an innovative way using thought-provoking illustrations, which is very different from the norm. The identity has to work across many channels, print and digital.
Sustainability
Local materials sourced and printed in Australia
Graphic Design - Publication
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching of information style to audience.
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