Image Credit : Steve Brown Photography - https://www.stevebrownphotography.com
Project Overview
THERE was engaged to collaborate with Colliers Project Services to deliver an 8,500sqm branded environment experience for the 3M who were looking to consolidated their business at a new headquarters in North Ryde.
The design brief objective was to create dynamic, transitional ‘experiences’ within the space, with the outcome objective of delivering an engaging, inspiring and motivational workspace for both 3M staff and visitors.
Project Commissioner
Project Creator
Team
Paul Taboure - Executive Creative Director
Jon Zhu - Senior Designer
Cloud White - Senior Designer
Project Brief
The brief had two core thematics to be resolved within the space – To engage and showcase 3M’s deep and rich heritage, whilst celebrating the company’s greatest assets - the inventors and scientists responsible for developing the products that 3M has in 1000’s of workspaces around the world.
THERE’s design celebrated dozens of key innovators through hand drawn illustrations and graphically screened images which were applied to the glazing throughout the workspace.
Project Innovation/Need
3M has a large range of adhesive products and a key part of the brief was to showcase the films and vinyls as much as possible throughout the environment. Phase 2 of the project was to design the interactive information displays for the Innovation Centre where the fabrication process and product innovations were explained and demonstrated.
Design Challenge
Develop a simple and effective design demarcation between floors to aid the ease of navigation. This was achieved through distilling a shape for each floor which would be applied uniformly as an image and typographical treatment. The inspiration was derived from one of 3M’s proprietary innovation techniques - micro replication.
Effectiveness
3M uses it’s environment not just as a place to do business, but as a destination for clients and specifiers to engage with their range of products and the cutting edge technologies that produce them. When walking through the space, visitors are given an insight into the innovators and their stories, the products they helped create, and their myriad of interesting uses throughout history.
Graphic Design - Environmental
This award celebrates creativity and innovation in the intersection of communication design and the built environment, and is concerned with the visual aspects of wayfinding, communication identity and brands, information design and shaping the idea of place. Consideration given to clarity of communication and the matching of information style to audience.
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