Project Overview

The Place Economy Volume 2 is a resource book that sets out to prove the categorical link between better placemaking and significantly higher profits. The objective of this second volume in the series was to demonstrate through a collection of case studies, interviews and feature stories that places created with people at their heart attract higher financial returns, economic upswing and improved community wellbeing. 100% of profits from the book go to Hoyne’s charity partner, Habitat for Humanity Australia.

Organisation

Hoyne

 

Team

Creative Director: Andrew Hoyne
CGI Director: Peter Drew
Designer: Shannon King

Project Brief

In Volume 2 of The Place Economy our attention travels from the macro to the micro – from nations to neighbourhoods, countries to communities. Illustrations for the start of each chapter of the book were required which brought this theme of macro to micro to life. Through strong and compelling imagery they had to show the range of projects to which placemaking can be successfully applied. The illustrations also had to communicate how the core messages of the book translate into the creation of cities.

Project Innovation/Need

Through a unique combination of CGI and hand drawn illustration these images bring to life the key themes outlined in the book. They compel the reader to discover more and keep turning the pages.

Design Challenge

The design challenge lay in creating the intricate detail of each illustration to ensure that they are as well as obvious urban environments, with all the detail of a real-life city scape.

Effectiveness

The illustrations were very well received and have contributed to the overall success of The Place Economy Volume 2. The book has been purchased from around the world, including by a number of major developers, architects, urban planners and government bodies. It has also appeared in a number of notable national and international industry publications including The Australian Financial Review, Domain, The Place Brand Observer Barcelona and The Urban Developer. To date, sales of the book have raised $50,000+ for Habitat for Humanity Australia.