Project Overview
Clean air and water, waste recovery, chemicals and hazards, pesticides, and climate change are just some of the environment issues that the NSW Environment Protection Authority manages for the state. Established in 1991 under the Protection of the Environment Administration Act 1991, the EPA has built a strong reputation over time as an effective and innovative environmental regulator.
After a process of transformation, the EPA was ready to tackle bigger challenges. They wanted to take a stronger leadership stance, influence behavioral change within the community, and prevent environmental breaches and negative impacts. To support this, they needed a new identity to reflect the organisations ambition, and for stronger presence in the market.
Project Commissioner
NSW Environment Protection Agency
Project Creator
Team
Simon Wright, Executive Creative Director
Martin Hopkins, Creative Director
Yolanda Koning, Design Director
Agus Wijaya, Senior Designer
Jordan Demetriou, Designer
Dean Vardell, Head of Motion Graphics
Hayden Mathys, Motion Graphics Artist
David Curringham, Head of Production
Ben Williams, Artworker
Renée Stekel, Senior Account Director
Naomi Bernauer, Account Executive
Project Brief
The NSW Environment Protection Authority (EPA) is the state’s primary environmental regulator, responsible for the protection of the NSW community and environment. As the state’s primary environmental regulator, EPA partners with business, government, and the community to reduce pollution and waste, protect human health and prevent degradation to the environment.
With a new CEO at the helm, they were now ready to better leverage the ‘Authority’ in their name and explore what it means to be a world-class regulator. To transform not only how people engage with them (and the issues they stand for) - but influence behaviour beyond their current borders.
Project Innovation/Need
When EPA came to us, their existing look and feel felt outdated and didn’t reflect their ambitious plans. We worked with the team to define a new brand idea - ‘naturally influential’ - that truly captures the role they seek to play in the community.
This brand idea formed the creative platform for the development of a new look and feel, to support their important shift from advisor to world-class regulator - and recognise the EPA’s leadership and stewardship in protection the environment and human health.
Design Challenge
The new identity reflects the EPA’s confident stance and bold new direction. A modern and unique word mark, refreshed colour palette and an updated journalistic photography style creates a commanding presence that’s ready to take charge as the authoritarian for environmental issues.
Effectiveness
The new identity has been successfully rolled out across all platforms including their website and has been positively received by staff internally and stakeholders externally.
Graphic Design - Identity and Branding
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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