[SYD21]

Key Dates

25 Feb 2021 -Launch Deadline
29 Apr 2021 -Standard
26 Aug 2021 -Final Deadline
09 Sep 2021 -Judging
16 Sep 2021 -Winners Announced
19 Oct 2021 -presentation
Wednesday, 24 December 2025 03:59 local time

NSW Environment Protection Authority (EPA) Rebrand

NSW Environment Protection Agency / Principals | Graphic Design - Identity and Branding


 
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Project Commissioner

NSW Environment Protection Agency

Project Creator

Principals

Project Overview

Clean air and water, waste recovery, chemicals and hazards, pesticides, and climate change are just some of the environment issues that the NSW Environment Protection Authority manages for the state. Established in 1991 under the Protection of the Environment Administration Act 1991, the EPA has built a strong reputation over time as an effective and innovative environmental regulator.

After a process of transformation, the EPA was ready to tackle bigger challenges. They wanted to take a stronger leadership stance, influence behavioral change within the community, and prevent environmental breaches and negative impacts. To support this, they needed a new identity to reflect the organisations ambition, and for stronger presence in the market.

Team

Simon Wright, Executive Creative Director Martin Hopkins, Creative Director Yolanda Koning, Design Director Agus Wijaya, Senior Designer Jordan Demetriou, Designer Dean Vardell, Head of Motion Graphics Hayden Mathys, Motion Graphics Artist David Curringham, Head of Production Ben Williams, Artworker Renée Stekel, Senior Account Director Naomi Bernauer, Account Executive

Project Brief

The NSW Environment Protection Authority (EPA) is the state’s primary environmental regulator, responsible for the protection of the NSW community and environment. As the state’s primary environmental regulator, EPA partners with business, government, and the community to reduce pollution and waste, protect human health and prevent degradation to the environment.

With a new CEO at the helm, they were now ready to better leverage the ‘Authority’ in their name and explore what it means to be a world-class regulator. To transform not only how people engage with them (and the issues they stand for) - but influence behaviour beyond their current borders.

Project Innovation/Need

When EPA came to us, their existing look and feel felt outdated and didn’t reflect their ambitious plans. We worked with the team to define a new brand idea - ‘naturally influential’ - that truly captures the role they seek to play in the community.

This brand idea formed the creative platform for the development of a new look and feel, to support their important shift from advisor to world-class regulator - and recognise the EPA’s leadership and stewardship in protection the environment and human health.

Design Challenge

The new identity reflects the EPA’s confident stance and bold new direction. A modern and unique word mark, refreshed colour palette and an updated journalistic photography style creates a commanding presence that’s ready to take charge as the authoritarian for environmental issues.

Effectiveness

The new identity has been successfully rolled out across all platforms including their website and has been positively received by staff internally and stakeholders externally.


Graphic Design - Identity and Branding

This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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