Best Design Studio: Large
The General Store
Rebel - Rundle Mall
Interior Design - Flagships & Showrooms | Creator: The General Store | Commissioner: Rebel
What do you get when you combine an iconic 150 year old heritage building with state of the art retail tech, then surround it with the hottest sports gear available in the country?
Nestled into the heart of Adelaide’s historic Rundle Mall, Rebel’s flagship experience store presents a space where customers can touch, play and immerse themselves in a world of sport.
From a basketball court on the rooftop to a footy pitch in the basement, customers are encouraged to try on product and get active at every turn. The tech enabled space includes product customisation, an AI goalie that customers can compete with, and a sneaker elevator that transports some of the hottest kicks in the country from the basement to the sneaker zone on the top floor.
Since its opening the store has experienced double digit growth across every single performance metric and is beating all targets on the business case developed for the project (including metrics such as traffic, sales, conversion, basket size and NPS)
Rebel - Highpoint Store
Interior Design - Retail | Creator: The General Store | Commissioner: Rebel
Rebel is a well loved Australian sports retailer. But with international behemoths like JD Sports and Decathlon arriving on our shores, this homegrown hero needed to step up their customer experience and take the fight to the global players.
In 2020 we were appointed by Rebel to create an entirely new store concept centred around highly immersive customer experiences. And this year we opened a state of the art experience store split across two levels in Melbourne’s Highpoint Shopping Centre.
Since its opening the store has experienced double digit growth across every single performance metric and is beating all targets on the business case developed for the project (including metrics such as traffic, sales, conversion, basket size and NPS). Achieving its first month sales target within the first 10 days, rebel Highpoint has fast become the number one store in the rebel network, and is on track to complete the financial year as the most successful store in the company’s history.
Freedom - Lifewares Publication
Graphic Design - Publication | Creator: The General Store | Commissioner: Freedom
Freedom is an iconic Australian brand famous for stylish furniture but not famous for homewares - a diverse range of products that has consistently struggled to find its audience.
In 2021, we helped launch Freedom lifewares. Elevating their homewares category and expanding the perception beyond just furniture.
As part of this launch, we developed a beautifully curated and crafted lookbook that was made available in Freedom stores across Australia and New Zealand.
Salvos Stores - Bondi Junction Store
Better Future - Circular Economy | Creator: The General Store | Commissioner: Salvos Stores
If the op-shop was invented today it would be the hottest retail concept in the world.
It keeps clothes out of landfill. It’s got a community based supply chain with a low carbon footprint. And the profit goes towards helping vulnerable people. It’s a checklist most companies could only dream of.
The problem is, we take op-shops for granted. They are dusty, smelly and drab places. But what if we could change that?
Since 2020, we’ve been working with Salvos Stores to do just that. Delivering a transformed retail experience that is redefining the op-shop.
And this year, we delivered one of the most exciting store transformations to date - converting the prominent Bondi Junction Location into an inspirational place for treasure hunting, while celebrating the social and environmental good the store delivers. 
Baby Village - Brand Identity
Graphic Design - Three Dimensional | Creator: The General Store | Commissioner: Baby Village
Baby Village is one of Australia’s most iconic baby stores. A leading specialty retailer with a reputation for their leading range of products (which include more boutique items sourced directly from overseas) and incredible service standards.
However the category is dominated by a number of key players who all look, feel and say the same things.
Here’s how we helped breathe new life into the Baby Village brand, and helped them to stand apart in a category lacking distinctiveness.
Mode - Brand Identity
Graphic Design - Identity and Branding - Food | Creator: The General Store | Commissioner: Mode
While the local hard seltzer market has steadily been growing, it’s been the international giants and local breweries capitalising on this new opportunity. Until now.
Here’s how we partnered with Mode to launch a small batch Australian-crafted hard seltzer for those who appreciate the finer things in life. Not just another low-cal drink for those interested in 6-pack abs and partying till the sun comes up.
ATYP - Brand Identity
Graphic Design - Identity and Branding | Creator: The General Store | Commissioner: ATYP
In 2021, The Australian Theatre for Young People (ATYP) moved into their new performance space in Walsh Bay’s arts precinct. This move heralded a new era for the entire company and we were fortunate enough to help launch their new brand to coincide with this significant turning of the page.
Frasers Property - Vela
Graphic Design - Identity and Branding - Property - Project | Creator: The General Store | Commissioner: Fraser's Property - Vela
Frasers Property are arguably the most ambitious property development company in Australia. And their south coast developing ‘The Waterfront at Shellcove’ is no exception with its eco friendly mixed use design that features a man made harbour and luxury marina.
So when we were asked to create a brand for the precinct’s single most luxurious and exclusive apartment release to date we were very excited.
The Vela luxury apartments go on sale in early August but with our design work now live in the market, it has become one of the most anticipated property released on the South Coast.
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