Project Overview

"Flowers in Taipei" is an evocative seasonal floral brand launched by the Taipei City Government. Its primary objective is to unify the diverse array of flower-themed exhibitions held throughout the city, ultimately shaping Taipei's reputation as a vibrant destination where floral beauty can be appreciated in every season.

Organisation

Parks and Street Lights Office, Public Works Department, Taipei City Government

Team

Parks and Street Lights Office, Public Works Department, Taipei City Government

Project Brief

By employing flowers as a captivating medium, Flowers in Taipei masterfully blends artistic aesthetics with local industries, cultural elements, and sustainability principles. As a result, this initiative not only enriches the appreciation of Taipei’s stunning natural beauty among both domestic and international visitors but also invigorates the local economy.

Moreover, it boosts tourism and enhances the city’s global visibility. Through this dynamic approach, Flowers in Taipei brings to life a compelling vision of sustainable development, inviting everyone to partake in the beauty that flowers bring to the urban landscape.

Project Innovation/Need

The brand's visual identity draws inspiration from the mesmerizing mirrored imagery of a kaleidoscope, creating a captivating aesthetic that resonates throughout its promotional efforts. This vision unfolds dramatically in a trilogy of films titled “Feast of Flowers,” “City of Blossoms,” and “Floral Splendor.” Each segment artfully intertwined, deepens the connection between flowers, the community, the urban landscape, and the rhythms of everyday life.

Design Challenge

From an environmental sustainability perspective, the event prominently showcases eco-friendly design principles and the concept of circular resource usage. A noteworthy feature is the installation artworks, which are skillfully crafted from recycled or natural materials, including pruned branches, marine debris, and bamboo. Furthermore, certain physical displays have been thoughtfully designed for reuse across various flower seasons, and their longevity is enhanced through careful repainting and minor modifications.

In addition to these artistic initiatives, after each exhibition, visually stunning potted flowers that remain suitable for cultivation are generously distributed free of charge to enthusiastic flower lovers. This practice not only allows the floral life cycle to continue but also fosters a deeper appreciation for nature's beauty. Ultimately, these concerted efforts not only reflect a strong commitment to sustainability but also infuse the event with a rich sense of purpose and a lasting impact that resonates well beyond the exhibition.

User Experience

As the seasons transition, a series of meticulously curated events emerge, designed around themed exhibitions that reflect the blooming calendar. These immersive experiences are enhanced by stunning lighting design, captivating landscape art, live music performances, and cutting-edge augmented reality (AR) interactive technology. To guide both residents and visitors in their exploration, a thoughtfully designed Taipei MRT Flower Viewing Map invites them to discover the city’s rich floral attractions. Alongside this, a stamp collection activity encourages participants to engage with their surroundings, fostering a spirit of urban exploration and discovery.

Furthermore, the campaign actively engages over 600 local businesses and cultural brands. By launching vibrant seasonal markets, offering limited-time floral-themed menus, and promoting exclusive deals, it not only enriches the community but also aims to stimulate the growth of a flourishing “flower economy.” Through these initiatives, the brand cultivates a vibrant tapestry of connectivity and creativity, weaving together the beauty of nature with the vitality of urban life.