Project Overview
Sculpt is a premium weight management supplement by Kissed Earth, developed to support metabolism, curb cravings and promote healthy digestion, all while fitting seamlessly into the daily rituals of modern wellness consumers. Creatik was engaged to elevate Sculpt’s visual identity and packaging system to match the sophistication of the formulation within.
Our approach brought clarity, confidence and beauty to the experience, from individual sachets to outer pouches and retail boxes. The result is a distinctive product presence on the shelf and online, purposefully crafted to reflect the brand’s high standards and holistic wellness philosophy.
Project Commissioner
Project Creator
Team
Creative Director, Dan Clark
Design Director, Tracy Jack
Senior Designer, Kasia Froncek
Designer, Lorena Farreras
Designer, Lauren Lamotta
Project Brief
Kissed Earth is a brand born from a belief in the healing power of nature, led by Rachael Finch and grounded in clean, science-backed nutrition. With Sculpt, the challenge was to create a packaging system that matched the integrity of its ingredients and communicated its role in a modern, considered lifestyle.
We were tasked with designing individual sachets, pouches, and cartons, ensuring the brand stood tall in the wellness category while remaining approachable and trustworthy. The brief demanded a design that felt elegant but not clinical, bold but not loud, and importantly, aligned with the broader Kissed Earth range while establishing Sculpt as a hero product.
Project Innovation/Need
The saturated wellness category often relies on a familiar, feminine aesthetic. With Sculpt, we intentionally disrupted the norm, stripping back cliché visual tropes in favour of a cleaner, more grounded approach. The packaging speaks directly to the informed wellness consumer: confident, minimal, and premium.
The innovation lies in the intersection of beauty and clarity. We designed for the unboxing moment, creating a layered experience that balances everyday functionality with delight. From foil sachets to matte cartons, each detail invites trust, supports ritual, and reinforces the idea that wellness can be both effective and elegant.
Design Challenge
The key challenge was balance. Between beauty and science, aspiration and practicality, cost and quality. As a daily-use product, the packaging needed to hold up to real-life handling while evoking a premium feel. Materials, print finishes and proportions had to work across sachets, pouches, and boxes as a cohesive system.
We also had to navigate existing Kissed Earth brand elements while elevating Sculpt into its own identity space. This meant sensitively pushing the brand forward without compromising its recognisability, ultimately refining the look and feel to position Sculpt as a standout within the range and in the broader wellness market.
Effectiveness
Sculpt has become a bestseller in the Kissed Earth range and a hero product across digital channels. The packaging plays a critical role in that success, reinforcing consumer trust and brand alignment while helping the product stand out in a competitive wellness space.
Customers frequently highlight the beauty and practicality of the product in reviews and unboxing moments, and the cohesive system ensures consistency across the supply chain, from direct-to-consumer orders to retail shelves. It’s a strong example of design not just looking good, but driving performance, loyalty, and repeat purchase.
Graphic Design - Identity and Branding - Food
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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