Image Credit : Lounge Lover Pty Limited & Rysen Pty Limited
Project Overview
Founded in 2011, Lounge Lovers is a leading Australian design-led furniture retailer. With a decade of triumph behind them, Lounge Lovers embarked on a noteworthy endeavour in late 2021. The transformation of its eCommerce website & digital experience to fuel the next phase of the company's growth.
Project Commissioner
Project Creator
Team
Lounge Lovers - Project Owner & Client
Rysen - UX/UI Agency
Merkle - Development Agency
HamlinCo - SEO Agency
Project Brief
Detailed UX research and UX workshops were undertaken to lay the foundations of a customer-centric transformation and new website.
The project brief was based around 5 key objectives:
1. Enhance the overall website UX & UI.
2. Enhance the brand's multichannel experience.
3. Enhance the website's content.
4. Enhance the technology stack & integrations for growth.
5. Ultimately increase the overall conversion rate & sales.
Project Need
The new website incorporates the following features for Lounge Lovers target audiences:
1. UX & SEO optimised site structure and navigation.
2. Enhanced search functionality & technology.
3. Enhanced product discovery journeys and filter options.
4. Enhanced product merchandising.
5. Enhanced customer-centric content.
6. Improved site speed.
7. Improved technology stack & integration.
8. Streamlined cart & checkout process.
User Experience
Central to this project was the prioritisation of elevating the user experience. A meticulous approach was adopted, entailing extensive UX research and engagement in UX workshops. This encompassed thorough investigation of competitors, aggregation of audience data and user insights, the creation of empathy maps, meticulous customer journey mapping, and the formulation of MVP story maps.
The redesigned Lounge Lovers website showcases an array of UX enhancements. These span the gamut of site architecture, navigation, mechanisms for product discovery, filtering options, strategic product presentation, customer-focused content integration, optimisation of site speed, and refining the cart and checkout process.
Project Marketing
Following the introduction of the new Lounge Lovers website, there has been a notable enhancement across critical metrics. These encompass increase is user engagement, average engagement time, site speed, conversion rate and overall sales.
Project Privacy
Lounge Lovers is committed to keeping personal information safe. Its privacy policy is in accordance with the Privacy Act 1988 (Cth). Its privacy policy can be viewed here: https://www.loungelovers.com.au/privacy-policy
Digital - Home & Living
The digital world has forever changed how we live our lives. We're looking for nominations that help us live better, smarter, have fun and just get more out of life whether that be cooking, gardening, renovating, shopping, dating, hobbies or searching for your first home.
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