[AFR25]




Key Dates

30 January 2025 - Launch Deadline
24 April 2025 - Standard Deadline
31 July 2025 - Late Deadline
29 August 2025 - Judging
11 September 2025 - Winners Announced

Category Listing - Service Design

Service - Community


This award celebrates creative and innovative solution design for the successful delivery and provision of services. Consideration given to system integration, user experience, product design  

 

Service - Corporate


This award celebrates creative and innovative solution design for the successful delivery and provision of services. Consideration given to system integration, user experience, product design  

 

Service - Government


This award celebrates creative and innovative solution design for the successful delivery and provision of services. Consideration given to system integration, user experience, product design  

 

Systems - Commercial


Commercial projects recognises that design is the means to create meaningful experiences for users, create value for people and drive profit for businesses.

All systems are designed to serve a purpose – and that purpose is to serve people. Systems design optimises systems performance by systematically focusing on the human component - human capacities, abilities, limitations and aspirations.

  

 

Systems - Social Design


Social design applies a design methodology and intervention to tighten the social fabric that holds us together. Addressing issues of social inequality, such as poverty or social isolation, social design is the pathway to a more just and sustainable society.

All systems are designed to serve a purpose – and that purpose is to serve people. Systems design optimises systems performance by systematically focusing on the human component - human capacities, abilities, limitations and aspirations.

  

 

Systems - Concept


Conceptual Design celebrates the projects that are yet to be realised. They are may be creative ideas, imagined future states or thought pieces intended to start a conversation. This category rewards the blue sky thinking that is needed to drive design forward.

All systems are designed to serve a purpose – and that purpose is to serve people. Systems design optimises systems performance by systematically focusing on the human component - human capacities, abilities, limitations and aspirations.

  

 

Systems - Government


Government projects celebrate the courage of both commissioners and creators design projects across the government, education and other publicly funded sectors.

The space category celebrates the design process and outcomes of planning, designing and constructing form, space and ambience that reflect functional, technical, social, and aesthetic considerations. It includes architecture, interior design and landscape design as well as set display and exhibition design.

  

 

Service - Retail


This award celebrates creative and innovative design in the retail environment. Consideration given to attracting, engaging and motivating customers to make purchases, the use of colour, lighting, space, product information, sensory inputs (smell, touch, sound) as well as technologies such as digital displays and interactive installations.