Project Overview
The Influence Group is a Strategy, Influencer Marketing and Insights Business.
Home to market-leading businesses Social Soup and Pollinate, it is a single touch point for big impact – delivering consolidated, easy-to-access and accountable influence to help power growth for their clients.
Project Commissioner
Project Creator
Team
Head of Strategy - Amber Bonney
Creative Director - Andrew Ashton
Junior Designer - Vivian Hu
Finished Art - Matt O'Connor
Project Brief
The Edison Agency were engaged to create a visual identity solution for a new marketing services consultancy – the brainchild of agency founders from Pollinate and Social Soup. Aptly named ‘The Influence Group’ or 'TIG', this future-forward agency is set to redefine the advertising and media industry model using the power of people.
TIG required a new visual identity expression that included:
- brandmark (logo)
- colour palette
- secondary language design system
- website interface assets
Project Innovation/Need
This brand expression reflects TIG’s desire to redefine the influencer marketing category and allows them to create and communicate with simplicity and guts using a language that's bold, simple and dynamic.
As a long single touch point for big impact – TIG delivers consolidated, easy-to-access and accountable influence strategies to help brands transform their profile.
It's only fitting that this identity has bold visual distinction - a restrained use of colour designed for maximum visual impact and an identity system that truly complements a portfolio for agency founders who are shaking things up in the marketing and media landscape.
Design Challenge
The challenge was to strategically position the business using a purpose-led, sustainable model that celebrated progressive influencer marketing strategies and insights. Collaboratively with the founders, The Edison Agency defined a new business narrative focused on the platform "A beacon of influence" with graphic semiotics that signify momentum, humanities and a thirst for change.
Effectiveness
TIG are in their infancy but the bold new identity system has enables them to reach the next level of their commercial goals. The business is currently redeveloping their website and ready for a full go-to-market implementation of the brand with a soft launch. As a purpose-led business with a strong sustainability focus, TIG has set its sights on making waves in the industry through positive change and future forward consumer-led innovation.
Graphic Design - Identity and Branding
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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