Key Dates

17 Nov 2022 -Launch Deadline
01 Dec 2022 -Standard
19 Dec 2022 -Extended Deadline
22 Dec 2022 -Judging
19 Jan 2023 -Winners Announced
Tuesday, 02 December 2025 04:31 local time

Grubbo Brand Identity

Grubbo Pet Food / The Edison Agency | Systems - Commercial


 
Image Credit :

Project Commissioner

Grubbo Pet Food

Project Creator

The Edison Agency

Project Overview

Grubbo is an insect-based pet food meeting the needs of urgent climate action. Sourced from insect-based protein (grubs), Grubbo offers dog lovers a delicious, healthy, low carbon impact product.

Team

Creative Director - Andrew Ashton Design Director - Brian Llagas Designer - Vivian Hu Strategy - Amber Bonney Senior Account Manager - Liz Archer

Project Brief

Edison were briefed on creating the visual identity for this unique product, from brandmark to visual language and how that translated to a physical end product via packaging.

The project was taken on via ‘Design for Good’, Edison Agency’s community program aiming to achieve a balance between profit, people and planet.

Project Innovation/Need

Every aspect of this product needed to speak to its low carbon approach. Built in are outcomes designed to delight, reuse and recycle.
Single colour print, graphic images, colour blocked fixing all make impactful yet sustainable product packaging.

In the digital world, the guardrails could come off, resulting in pops of colour contrasting the graphic approach, allowing the product to flourish outside of its physical form.

Design Challenge

The design outcome needed to communicate the products unique proposition, have an impactful and resonating design, all while having a little fun - encouraging pet owners to share with their community.

Celebrating the pet’s point of view, the primary colour palette of blue, black and white is based on a dog’s spectral range. A graphic and playful world of organic ingredients, grub protein and cheeky pets who have a say.

Future Impact

The design solution heroes the products reusability and recyclability.
Working in tandem with a single colour print to minimise the environmental footprint throughout its production and ensure consumers are aware of its low carbon output.


Systems - Commercial

<p>Commercial projects recognises that design is the means to create meaningful experiences for users, create value for people and drive profit for businesses.</p> <p>All systems are designed to serve a purpose – and that purpose is to serve people. Systems design optimises systems performance by systematically focusing on the human component - human capacities, abilities, limitations and aspirations.</p>
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