Image Credit : Photographer: Alex Coppel Photography
Project Overview
Nudie Jeans Repair Store at Little Collins Street Melbourne is 31sqm store, designed as a physical manifestation of the brand. Sustainability is at the core of the brand and to reflect this, repurposed elements, sustainable finishes and a sewing machine is built into the shopfront offering customers forever repairs. We achieved excellence by creating a physical manifestation of Nudie Jeans brand values, which revolves around sustainability and the ability to reduce environmental impact.
By re-imaging a typical ‘retail store’ into a ‘repair store’, the focus revolved around placement of the repair station (sewing machine) front and centre - into the shop front. Repairs divert valuable clothes from landfill and creates relationships with customers.
Specifying responsibly was key driver coupled with repurposing the exisiting brick walls, shopfront and lighting tracks reduced waste and landfill.
Project Commissioner
Project Creator
Team
Design: X+O Pty Ltd
Shopfitter: Hall Marc National Projects
Photographer: Alex Coppel Photography
Project Brief
The clients brief was to communicate their brand values, increase product capacity in a small store and improve the customer experience.
This was achieved by:
The sewing machine being incorporated into the shopfront, thus showcasing that this is a ‘forever repair store’- clearly visible to customers and passers by before entering the store.
Increasing density in a small store was addressed through the full height hoop pine denim cubbies with integrated storage cupboards underneath. Cupboards were discretely incorporated and finished with tiles becoming a design feature of the store.
The counter was placed to the back to allow customers to shop the denim wall easily, and have guided conversations with staff. Inclusive fitting rooms were created to make customers feel safe and accessible. The fitting rooms are placed to the back of the store and include solid panels in between, for privacy. Both solutions improving customer experience in store.
The right wall showcases a beautiful curation of tops and jackets- displayed on minimalistic rails attached to ceiling. The rail allows the original architecture of the arched brick wall to be showcased and hi lighted with a planter box. The are plants incorporated to improve indoor air quality and well being.
Project Innovation/Need
We achieved excellence by creating a physical manifestation of Nudie Jeans brand values, which revolves around sustainability and the ability to reduce environmental impact.
By re-imaging a typical ‘retail store’ into a ‘repair store’, the focus revolved around placement of the repair station (sewing machine) front and centre - into the shop front. Repairs divert valuable clothes from landfill and creates relationships with customers.
Specifying responsibly was key driver, achieved through;
- DesignerPly Hoop Pine (Forest One) on all shelving and fitting rooms. A local species of timber native to Australia, its' low carbon, has FSC certification and the chain of custody is passed on
- Winckelmans tiles are fully vitrified unglazed fine tiles used in high traffic areas including sewing machine table, counter, base of cupboards. The tiles are that are made of natural materials (mainly clay) and are low porosity, and colour through. The tile durability reduces the need for replacement.
- Valchromat board is used in the shelving and cash desk. A natural material, colour through board, low toxicity and low emissions
- Repurposing the exisiting brick walls, shopfront and lighting tracks reduced waste and landfill
- Plant walls to improve indoor air quality and staff wellbeing
Design Challenge
Increase product capacity in a 31sqm store, improve the customer experience and reduce the environmental impact through sustainable re-purposing and sourcing.
Increasing density in a small store was addressed through the full height hoop pine denim cubbies with integrated storage cupboards underneath. Cupboards were discretely incorporated and finished with tiles becoming a design feature of the store.
Improving the customer experience was achieved by re-imaging a typical ‘retail store’ into a ‘repair store’, the focus revolved around placement of the repair station (sewing machine) front and centre - into the shop front. Repairs divert valuable clothes from landfill and creates relationships with customers.
Reducing the environmental impact was achieved through
- DesignerPly Hoop Pine (Forest One) on all shelving and fitting rooms. A local species of timber native to Australia, its' low carbon, has FSC certification and the chain of custody is passed on
- Winckelmans tiles are fully vitrified unglazed fine tiles used in high traffic areas including sewing machine table, counter, base of cupboards. The tiles are that are made of natural materials (mainly clay) and are low porosity, and colour through. The tile durability reduces the need for replacement.
- Valchromat board is used in the shelving and cash desk. A natural material, colour through board, low toxicity and low emissions
- Repurposing the exisiting brick walls, shopfront and lighting tracks reduced waste and landfill
- Plant walls to improve indoor air quality and staff wellbeing
Sustainability
The sewing machine is incorporated into the shopfront, which showcases that this is a ‘forever repair store’ diverting clothes from landfill.
Sustainable finishes and repurposing existing materials in the space were crucial.
- DesignerPly Hoop Pine (Forest One). A local species of timber native to Australia, its' low carbon, has FSC certification and the chain of custody is passed on
2. Winckelemns Black tiles are durable and are colour through and used in high traffic areas such as the sewing machine table, counter and base of cupboards. This defies the world of obsolescence.
3. Valchromat, by Modinex Group- natural material, colour goes through. Low toxicity and low emissions.
4. Kalahari Rug by Armadillo- natural materials and handmade by artisans, B corp certified
to reflect the brand ethos of Nudie Jeans.
5. Repurposing the exisiting brick walls, shopfront and lighting tracks which reduced waste and landfill.
6. Plant walls were incorporated to improve indoor air quality and staff wellbeing
7. Energy efficient lighting on repurposed light tracks
8. Repurposed shopfront and showcasing of original architecture, by exposing bricks and not over using additional materials by lining the wall
Interior Design - Retail - Lifestyle
This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes and aesthetic presentation. Consideration given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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