Project Overview
International data roaming gets a glow-up!
SYD Airport approached Creatik when they were embarking on a new venture to bring an affordable international e-sim data roaming product to market. They had an exciting new product offering and needed a strong brand to stand out in the market.
Mark Zaouk, Sydney Airport’s Executive General Manager of Commercial, said: “We are always looking for ways to support our passengers in the terminals, but this is the first time we have offered a product to enhance their entire holiday experience.”
We worked with their product development team to create a simple combination mark that links the name 'trips' to a dynamic arc and aeroplane graphic that works well across various media, and shines when viewed on the giant departure wall at the Sydney International departure terminal.
Naming | Brand Design | Animation created by Creatik
Project Commissioner
Project Creator
Team
Dan Clark - Creative Director
Alexis Bowman - Senior Designer
Louise Thomas - Naming
Lorena Farreras - Designer
Project Brief
Tripsim is an innovative and cost-effective alternative for international data roaming, available in over 150 countries without the need to swap out a physical SIM card or change phone numbers.
Our brief was to create the product brand name and design a distinct brand to complement the Sydney portfolio of brands.
The name "trips" emerged as the ideal choice after considering a wide variety of naming options. It speaks for itself without any ambiguity and simply states the proposition of providing data while travelling.
Building on this, we crafted a dynamic logo that is available in both static and animated versions. This logo perfectly encapsulates the spirit of adventure and innovation that Sydney Airport strive to provide for its customers.
Project Innovation/Need
The launch of tripsim was a significant milestone for Sydney Airport and the first time they were offering a product that aims to improve the holiday experience for travellers.
For quick recognition, brand recall, and differentiation from competitors, a distinctive brand was needed. Considering there were so many options, the new brand was not well known, and the busy and sometimes stressful lead-up to a holiday made it even more important to have a recognisable symbol.
Having created a memorable and unique name, we set about crafting the brand mark – a well-balanced combination logo where the word 'tripsim' is cleverly integrated with a dynamic arc and an airplane symbol.
Inspired by the distinctive shape of Sydney Harbour Bridge, the arc represents the spirit of travel, symbolising vast skies, horizons, and journeys ahead.
The primary aim was to convey momentum and movement, reflecting the notion of a journey from one point to another. The design was intentionally versatile, suitable for various contexts, whether digital or print.
Design Challenge
Tripsim was positioned as an endorsed brand and needed a degree of endorsement from Sydney Airport to establish the new product offering. Although as a standalone product brand, it was important to consider the overall branding of SYD so there would be synergies across both.
Another key consideration, that influenced the naming work, was that this product is available to anyone in Australia, and should not be inextricably linked to Sydney.
Effectiveness
Tripsim launched with a successful start with Australians able to use their devices while overseas without the hassle of switching out SIM cards and phone numbers.
Graphic Design - Identity and Branding - Tech
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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