Project Overview

Dx&Vx is a global healthcare brand that, based on innovative diagnostics and microbiome research, provides comprehensive solutions for diagnosis, prevention, treatment, and management. Over the years, it has been dedicated to leveraging its core advantages in microbiome research to help people solve health problems, with the expectation that everyone can enjoy health, vitality, and happiness.

Organisation

Beijing Coree Digitization & Technology Company Limited

Project Brief

Dx&Vx products uphold the core values of health and professionalism. Their full range of probiotic products utilizes patented technology and carefully selected beneficial ingredients to support consumer health with higher standards and stricter quality. The packaging for the four series features a bilingual design in both Chinese and English, aligning with the brand’s international attributes. The design structure and layout fully consider Chinese legal requirements and prominently display key consumer concerns.

The series is differentiated using low-saturation color bands that align with consumer recognition. The design layout meets audience's aesthetic preferences and acceptance while maintaining a high-end brand image and visual consistency. The aim is for consumers to feel the quality and health benefits through the packaging, thereby enhancing brand trustworthiness.

Project Innovation/Need

Dx&Vx's innovation lies in its unique probiotic product packaging design. Unlike traditional probiotic product packaging, Dx&Vx's design uses low-saturation colors and more than two printing techniques, significantly enhancing the sense of quality and value of the printed product. This design not only makes our products stand out in the market but also enhances the consumer experience, fostering trust and confidence in the brand's commitment to quality and health.

Design Challenge

During the design process, multiple layout adjustments were primarily based on feedback from customer research and audience testing. These adjustments aim to ensure that the design better meets market demands and audience preferences, thereby enhancing overall satisfaction. We value customer research data and opinions as they directly reveal their expectations and user experiences.

By continuously optimizing the design layout and color tones, we can more accurately address market needs, ensuring that the design resonates with the audience both visually and functionally. Moreover, the layout adjustments during the design process reflect our team's efforts to understand and adapt to market dynamics. These adjustments are not merely to improve the appearance and attractiveness of the design but also to ensure its commercial success.

Therefore, through close interaction with customers and the audience, we can continuously refine the design, achieving higher satisfaction on multiple levels and ensuring the comprehensive success of the design objectives.

Effectiveness

After thoroughly researching our customer base and conducting tests, we implemented a series of optimization measures for the packaging of specific product lines, including the addition of advanced printing techniques and adjustments to color schemes. These adjustments were aimed at enhancing the acceptance of the products among the target audience and boosting their competitiveness in a crowded market. Ultimately, we successfully gained customer approval and made our packaging stand out among many similar products.

By adopting advanced printing techniques, we not only improved the visual quality and sensory experience of the packaging but also, through carefully adjusted color schemes, ensured that the products quickly attract consumer attention on the shelf. These improvements not only made the packaging more attractive but also effectively conveyed the core values and brand image of the product.

In terms of user experience and engagement, the optimized packaging design significantly enhanced consumer interaction and recognition. Feedback indicated that consumers found the visual appeal and impression of the product to be positive, with the packaging design successfully capturing their attention and increasing their curiosity and willingness to purchase. This positive user experience and engagement directly translated into sales growth and increased market share, further strengthening customer confidence and satisfaction with our design solutions.