Project Overview
Treadstone, a boutique consultancy in the natural resources sector, needed a rebrand to better compete with major consultancies and attract high-value clients and talent.
The new branding initiative, centred around the mission of "Unlocking Possibilities," aimed to highlight Treadstone's unique strengths and bespoke services.
By redefining its brand identity and enhancing its digital presence, we positioned Treadstone to effectively convey its distinct value proposition and expertise, setting it apart in a competitive market.
Project Commissioner
Project Creator
Team
Brook Townsend - Creative Director
Jason Walters - Managing Director
Jori Scobie - Account Director
Matt Inman - Head of Digital
Robert McAuley - Lead Programmer
Roman Liebich - Photography / Videography
Project Brief
Treadstone’s rebranding project aimed to create excitement and elevate the company's image to appeal to larger clients and top-tier talent. Through intensive workshops, we discovered Treadstone's unique position in the market, driven by its senior team's diverse experience and deep insights.
From there we were tasked to develop a fresh and engaging approach to rebrand Treadstone to compete with the big four consultancies and international banks.
Project Innovation/Need
Our innovative approach involved a thorough analysis of Treadstone's business challenges and crafting a brand that directly addresses these issues. We developed a cohesive brand strategy, digital platform, and marketing materials that effectively communicate Treadstone’s unique value proposition.
The rebranding highlights Treadstone's ability to combine the expertise and reliability of large consultancies with the personalized, bespoke services of boutique firms. This novel approach not only differentiates Treadstone in a competitive market but also positions them as a leader in providing tailored solutions that unlock possibilities for their clients.
Design Challenge
The primary design challenge was to create a brand that could effectively communicate Treadstone’s unique value proposition in an industry saturated with similar visual identities. Understanding the market’s needs and the competitive landscape was crucial.
We needed to balance professionalism with dynamism, ensuring that the brand stood out while still appealing to high-value clients and top-tier talent. Another challenge was timing and communication, as we had to ensure that the rebranding process was smooth and aligned with Treadstone’s ongoing business operations, maintaining consistency and coherence across all touchpoints.
Effectiveness
The new brand identity and digital platform have significantly enhanced Treadstone’s online presence and client interactions. The streamlined communication framework enables Treadstone to effectively convey its core services and brand platform, improving engagement with its target audiences.
Feedback from existing clients has been overwhelmingly positive, with the new brand being seen as vibrant, professional, and aligned with Treadstone's reputation. The rebrand has positioned Treadstone to better attract high-value clients and talented professionals, setting the stage for future growth and success.
Graphic Design - Identity and Branding - Finance
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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