Project Overview
Prosper Group, a leading buyers agency in Sydney and Australia-wide, sought to redefine its brand strategy, visual identity, and digital presence to effectively communicate its diverse service offerings in residential and commercial property, property management, and strategic advisory services. Our mission was to develop a cohesive brand platform that resonated across all service streams while maintaining individual messaging.
The result was a comprehensive transformation embodied in the brand proposition "With Vision - you prosper," supported by a dynamic digital platform and robust marketing strategies.
Project Commissioner
Project Creator
Team
Brook Townsend - Creative Director
Jason Walters - Managing Director
Jori Scobie - Account Director
Matt Inman - Head of Digital
Robert McAuley - Lead Programmer
Roman Liebich - Photography / Videography
Project Brief
Prosper Group approached us with a vision to stand out in the competitive real estate market by highlighting their unique approach and expertise across various service lines.
Through extensive research, client interviews, and stakeholder workshops, we crafted a brand strategy that would position Prosper Group as a forward-thinking and innovative leader. The rebranding effort focused on creating a unified yet flexible identity that could address the specific needs of homebuyers, property investors, and corporate clients.
Project Innovation/Need
The innovation at the heart of this project was the creation of a brand platform that could cohesively represent Prosper Group's diverse service offerings while allowing for targeted messaging. The proposition "With Vision - you prosper" encapsulated their ability to foresee market trends and deliver bespoke solutions.
We developed a digital platform featuring dynamic assets, microservice pages for enhanced SEO, and robust CRM integration to streamline lead management and workflow. This platform not only served as a sales tool but also provided a rich, engaging user experience, setting Prosper Group apart from its competitors.
Design Challenge
One of the primary challenges was creating a brand strategy that effectively communicated Prosper Group's core differences across all service lines and audiences. We needed to ensure that the new identity was modern and forward-facing, while still resonating with existing clients.
The solution was a visual overhaul that included a vibrant color palette and a brand icon designed as an aperture, symbolizing vision and focus. These elements were used to develop a dynamic brand language that could house graphic elements and imagery, creating a distinctive and memorable identity.
Effectiveness
Since the rebranding, Prosper Group has received positive feedback from clients and competitors alike. The new digital platform has improved user experience, with video and dynamic assets enhancing engagement.
The microservice pages have significantly boosted SEO performance, making it easier for potential clients to find relevant services. Early indicators show increased client engagement and stronger brand visibility in the market. The integration with the CRM system has also streamlined lead management, contributing to a more efficient workflow and better client service.
Graphic Design - Identity and Branding - Finance
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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